Virgin Australia Velocity frequent flyers will soon be able to earn Velocity Points at 2,800 new hotels via the Le Club AccorHotels program.
The system will see travellers first earn Le Club points at Accor’s range of brands – including Sofitel, Novotel, M Gallery, Pullman, Adagio, Mercure, Grand Mercure, The Sebel and Ibis – and then convert those points into Velocity frequent flyer points from September 30.
Points that are already sitting in the accounts of Le Club AccorHotels members are also ripe to funnel across to Velocity, along with new points earned after that date at any hotel that participates in the Le Club loyalty program.
The conversion rate between Le Club points and Velocity Points will mirror that of Accor’s existing deal with Qantas, being 1 Le Club point = 1 Qantas Point and soon 1 Le Club point = 1 Velocity Point, with a minimum transfer threshold of 4,000 Le Club points at a time.
Virgin Australia also becomes the only Australian airline to claim points partnerships with each of the ‘Big Four’ hotel programs following the Accor hook-up: the others being Hilton, IHG and Starwood, the latter of which doesn’t allow its loyalty members to earn Qantas Frequent Flyer points.
“Loyalty counts and it is an integral feature of our obsessive approach to guest recognition,” said Simon McGrath, Chief Operating Officer of AccorHotels Pacific.
“As our hotel network continues to rapidly expand, so too do the benefits of being part of our award-winning loyalty program Le Club AccorHotels,” McGrath added, with members able to earn Le Club points, and thus Velocity Points, at Accor hotels in 92 countries.
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