Virgin Atlantic offers business class perks in economy

Virgin Atlantic offers business class perks in economy

Fancy a bit of VIP treatment from Virgin Atlantic but stuck in economy or premium economy?

Perks which are usually restricted to its 'Upper Class' business class travellers are now available even if you're sitting down the back of the bus – but at a price, of course.

Bundled under the marketing moniker of 'Guest List' and starting from £240 (A$400) per person you can take a limousine transfer to the airport, zip through check-in and fast-track security and then enjoy some preflight chill time at Virgin's chi-chi Clubhouse airport lounges.

Lounge reviews: AusBT checks out the Virgin Atlantic Clubhouse lounges at Heathrow and New York/JFK 

Your bags will also be tagged for priority handling.

The Guest List treatment is available to travellers flying out from London's Heathrow and Gatwick airports, New York's JFK and Newark airports, Boston, Washington and San Francisco.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

9 comments

  • Serg

    Serg

    23 Jul, 2013 11:52 am

    And still seat in sardine can? I would rather like other way around - heavily discounted business ticket without limousine, launge, spa, speed check in, priority bag and even without meal on plane! But with proper flat bed. Of course it will never happens - bed in the sky cost everything and rest is just dust.

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  • KG

    KG

    23 Jul, 2013 11:57 am

    That's the product Air Asia is offering with their XL seats!

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  • Serg

    Serg

    23 Jul, 2013 12:47 pm

    I have not tryed Air Asia XL seat, but tryed JetStar Business. In fact it is no more then premium economy - nice enough for daytime flight and nothing exciting for overnight flight. And food, especially from BKK to MEL was trully dreadfull!!!

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  • KG

    KG

    23 Jul, 2013 02:15 pm

    Air Asia uses the more common lie flat business class seat that for instance MH or GA has as wellAir Asia has an angled lie flat version).

    So in essence a "proper" seat without the trimmings as you mentioned (you do get a free meal which is economy style and water I believe). JQ does indeed only offer Prem Eco style seating in their business class. Have heard mixed revies about the food, cannot speak from my own experience.

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  • watson374

    watson374

    23 Jul, 2013 04:03 pm

    Correct, AirAsia X offers a lie-flat seat without trimmings. My parents have both used it KUL-SYD. You get a fair amount of space to stretch out, obviously, but it isn't that cheap outside of a really good sale. The complimentary meal is quite basic, of course - my parents both opted to have the meal after waking up (they were on the overnight flights last year).

    So yes, you get a proper seat but LCC-style without the trimmings. Works for some of us, and it's certainly working for AirAsia X.

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  • KG

    KG

    23 Jul, 2013 11:58 am

    David: Does the 400AUD cover a return e.g. f;ying LHR-JFK I will get the treatment both sides?

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  • russell

    russell

    23 Jul, 2013 01:12 pm

    Seems quite expensive. Not sure it's worth $400.

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  • Hugo

    Hugo

    23 Jul, 2013 01:33 pm

    For which I am grateful, otherwise everybody would do it, and then the lounges would be packed. That's the trick with pricing these sorts of services -- make it so expensive that the vast majority of people don't go for it, but you'll still pick up a few random extra dollars along the way.

    Virgin has some fairly unique lounges, by all accounts, so this is basically just their way of selling one-off lounge tickets without cheapning the access too much -- by bundling it with a whole bunch of other stuff you probably don't want. 

    I'd really like to try the Virgin Clubhouse at Heathrow, and as a Velocity Gold I theoretically have access, but unless VS starts flying to Melbourne I probably won't have the opportunity to fly with them any time in the near future. 

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  • KG

    KG

    23 Jul, 2013 02:20 pm

    I really doubt if they will get people to pay for this service. My guess is that a lot of people who fly more frequent will have access to business check in due to status and also have lounge access and if you are a one off flyer who wants a bit of luxury, wouldn't you pay the premium for Upperclass and have a premium expereince all the way? Businesstraveller had a good breakdown on the cost difference:

    Business Traveller took a look at the price difference aboard a mid-October flight from LHR to JFK. A premium economy ticket costs £648.65, while an Upper Class one is going for £1,343.15, a difference of £694.50.

    So for those happy to sit in premium economy, all Upper Class ground benefits can be had for £454.50 less than the cost of a full business class ticket.

    An economy booking on the same flight costs £278.65 - therefore, an economy passenger opting for the Guest List product would pay £824.50 less than buying an Upper Class ticket.

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Guest

21 May, 2019 05:05 am

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