United Airlines: next-gen business class for new Boeing 777-300ERs

United Airlines: next-gen business class for new Boeing 777-300ERs

United Airlines has revealed its Boeing 777-300ER business class seat, and it's a 'knock it out of the park' effort.

Offering direct aisle access, ample personal space and a lie-flat bed over two metres long, the seat is part of United's new Polaris business class concept which also extends to a network of new airport lounges.

For full details click through to our feature article: United Airlines launches new 'Polaris' business class seat, lounges

PREVIOUS | United Airlines will use the debut of its new Boeing 777-300ER to launch its next generation of business class seats, although there’ll be no first class cabin at the pointy end of the plane.

"We are heavily focussed on creating an amazing international business class" says Mark Krolick, managing director of UA's Marketing & Product Development arm.

The first of United's new Boeing 777-300ER jets is due for delivery at the end of 2016, Krolick tells Australian Business Traveller, and will contain all-new seats from tip to tail.

However, that won't include first class, which Krolick says the airline is scaling back from its international fleet.

"We continue to reduce the amount of long-haul first class (although) right now there are no immediate plans to retire it. But there's not a plan to put first class on any more new deliveries."

Krolick adds that the airline's new BusinessFirst "is likely to be the prime cabin in the future."

"We offer a very very good product right now, and it will only get better on the 777-300ER."

The new international business class could also feature pyjamas on longer flights with an overnight leg.

Read: United Airlines considering business class pyjamas

AusBT review: United Airlines Boeing 787 'BusinessFirst' business class

The writer travelled to Chicago as a guest of United Airlines and Star Alliance

Follow Australian Business Traveller on Twitter: we're @AusBT

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


  • Bizflyer


    9 Dec, 2015 07:42 am

    Heard a rumour a while back saying Singapore airlines was going to sell it's business class to another airline could this be happening right here. 

    Have the pleasure of flying UA about 10 - 12 times a year and this would make it better on some routes at least!

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  • Chris_PER


    9 Dec, 2015 09:05 am

    Typo there... you mean displeasure.

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  • Bizflyer


    9 Dec, 2015 09:59 am

    Very true last weeks flight from Paris to Newark was awful 

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  • Joshb


    9 Dec, 2015 08:26 am

    "We offer a very very good product right now"

    Um, no you don't.

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  • BeijingBogan


    9 Dec, 2015 06:41 pm

     It IS a very good product..............................

    ...........If was 4 foot 4 inches tall, had a 12 inch waist and was 9 inches across the shoulders. 

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  • SuperSonic

    Shoudy Chen

    9 Dec, 2015 08:25 pm

    Good joke there joshb! 

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  • Tom Goddard


    9 Dec, 2015 08:44 am

    Much needed upgrade!

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  • Chris_PER


    9 Dec, 2015 09:04 am

    Next-gen for United, current-gen for average airlines.

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  • Hugo


    9 Dec, 2015 09:35 am

    And no doubt ten-abreast up the back.

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  • StudiodeKadent


    9 Dec, 2015 11:04 am

    Probably. And they won't even have 9-abreast in their Economy Comfort either.

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  • Bizflyer


    9 Dec, 2015 06:06 pm

    Don't be to sure they said a while back that they did not plan 10 abrest for there passengers 

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  • eminere


    9 Dec, 2015 11:54 am

    Considering how awful the existing business product is anything that is an upgrade would be amazing.

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  • Roger Benson


    10 Dec, 2015 11:24 pm

    Highly  unlikely that  they  can  improve   on   anything.  It's a   horrible    airline,   the   flight  attendants   are   the   worst  ,  even  in  business    class. I  will  NEVER    fly  them!

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  • Herman  G


    11 Dec, 2015 12:40 pm

    So sad how a bad CEO could drive the airline into a very deep trouble waters as it is now..and how hard will be to recover the trust on our frequent travellers. Everybody speak about how bad is in Business class... imagine how bad in the back!!! I don’t  travel  J or C all the time and I used to suffer so much as Y passenger in UA...that I stop flying that low cost carrier and used other airlines from the alliance like LH or NH... Back to UA ... They are making changes but some seems to come too late... I’ll be flying AUA-AID that is about 4:30pm in Y but you HAVE to pay for snacks, alcoholic drinks because Caribbean and Central America is considered “North America” giving the same horrible service as ALL North American airlines does.  Anyway... after 2 years I will try UA Economy again on just one flight in March (ORD-FRA)... to see how is the new service that they are promoting with “3 course meal” beer and wine complimentary. In the Star Alliance only SQ, NZ, NH and LH... after that all are low cost carriers with regular airline image.

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20 Jul, 2019 07:49 am


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