Qantas plots response to free Virgin Australia upgrades

Qantas plots response to free Virgin Australia upgrades

Qantas is plotting its response to this week's offer by Virgin Australia of free business class upgrades for its most frequent flyers.

However, while admitting the flag-carrier has "a few things in the pipeline at the moment", a Qantas spokeswoman ruled out matching Virgin's current upgrade promotion and offering similar one-time upgrades to Qantas Frequent Flyer Platinum and Gold members.

"We are focussed on continuing with our own strategies of making it easier for upgrades on an everyday basis rather than a one-off" the spokeswoman told Australian Business Traveller.

"We've already actioned ways to make it easier for upgrades for our Frequent Flyers on a regular basis rather than a one-off" she said, referring to the launch in July of last-minute ‘at the gate’ upgrades which aim to fill premium seats left empty due to passenger no-shows and missed connections.

"Since those changes have been in place, we have seen a significant increase in the number of points upgrades."

Many Australian Business Traveller readers have reported a noticeably higher success rate in points-based upgrades on Qantas domestic and international flights since this programme was introduced, as it extends the cut-off point for processing upgrade requests almost until the flight is closed.

More Qantas Frequent Flyer news from Australian Business Traveller

Get the latest updates for business traveller and frequent flyers: follow @AusBT on Twitter.

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


  • LR


    22 Aug, 2012 02:11 pm

    Note to QANTAS, stop being reactive and start being proactive. 

    eg: Gold coast, Virgins Upgrades, all flights to Perth etc etc

    No member give thanks

  • johnnysfo


    23 Aug, 2012 12:22 am

    Too true LR QANTAS needs to be more original in it agressive attack on VIRGIN   instead of trying to MIMIC everything that Virgin does and they do it all so well :-) Cheers to Virgin 

    No member give thanks


19 Jul, 2019 10:41 pm


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