Photos: Singapore Airlines' new business class seats

Photos: Singapore Airlines' new business class seats

Singapore Airlines’ new business class seats, set to debut on the airline's Boeing 777-300ER service between Singapore and London later this year, shares similar design DNA as its new first class mini-suites.

Singapore Airlines has retained the forward-facing layout and 1-2-1 configuration as its current business class cabin, with a similar degree of ‘private space’.

There are now two positions between the standard upright seating and lie-flat bed, which SQ terms Lazy Z and Sundeck mode.

The 28 inch wide seat converts to a 78 inch long flat bed, using the same flip-over design as SQ’s current business class product, with an increased recline from 128 degrees to 132 degrees.

There’s a new amenity storage area on the side console and a separate laptop stowage area.

An ‘all in one business panel’ sports the laptop power supply, USB port plus eXport and HDMI ports. As with the new first class there’s a floodlight reading lamp and on/off switch for the 18 inch LDC monitor (up from today’s 15.4 inches).

There’s also a height-adjustable table of 20.5 inches x 14.5 inches which deploys from the side console, a personal vanity mirror and cocktail trays. 

Also read: Photos – Singapore Airlines' new first class suites

The new business class seats will debut in September on a new Boeing 777-300ER plying the London-Singapore route, and will be fitted to all new Boeing 777s joining the SQ fleet, along with the forthcoming Airbus A350s.

However, Singapore Airlines has no firm plans to upgrade its existing aircraft, including its flagship Airbus A380s.

Watch: Video of Singapore Airlines' new first, business & economy seats

Australian Business Traveller is attending the launch of Singapore Airlines' new seats in Singapore as a guest of Singapore Airlines.

Follow Australian Business Traveller on twitter: we're @AusBT

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


  • Alvin Tse


    9 Jul, 2013 12:36 pm

    Hey, this looks like the old business class! From Hong Kong and wonder when SQ 861 (A380)/SQ 002 (B777-300ER)/SQ 001 (same as SQ 002) will have the seats. I love the seats-how about economy class?

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  • nix584


    9 Jul, 2013 12:54 pm

    This suite looks amazing. Comparing this to the new First Class, why would you pay the extra for F? I'd be more than happy to spend 12+ hours in this seat!

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  • moa999


    9 Jul, 2013 01:09 pm

    Hooray for an HDMI port...

    What is an eXport however --- stupid name for google searches, plenty of other "export ports" around.

    Pity all the shots are high ceiling shots - did you see any examples in person?

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  • russell


    9 Jul, 2013 02:20 pm

    wish they had of eliminated the flip over deisgn when converting to bed.

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  • TimH


    9 Jul, 2013 03:26 pm

    I agree completely.  The Singapore to Sydney leg is just over 6 hours. You want to get as much sleep time as possible.  In a non-flip (read regularly) lie flat seat, you can be in "bed" mode before you even hit 30,000 ft and asleep moments into the flight.  With a flip bed you have to wait until the seatbelt sign is off before you can get some sleep.  Costs 20 minutes or so of sleep - potentially more.  A very "first world problem" but for me is a big turn off on the SQ product

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  • eightblack


    9 Jul, 2013 03:47 pm

    Dear SQ, please send the details of your seat designer to Emirates in Dubai. Hurry. Quicker.

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  • Glynn Gill


    9 Jul, 2013 03:57 pm

    business looks a little more cosy than 1st - 1st looks a little austere

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  • Joshb


    9 Jul, 2013 03:58 pm

    Does anyone else think the seat pitch looks a little cramped? 

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  • russell


    9 Jul, 2013 04:49 pm

    Agree on the seat pitch. Almost looks Economy like.

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  • Wezza


    9 Jul, 2013 08:05 pm

    Please tell me which airline has economy that looks like this, I want to fly them!

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  • bamm


    9 Jul, 2013 11:29 pm

    Legroom looks like still an issue, No longer than old design where there was only room for one foot if you were tall. Disappointing.

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  • Ben84


    10 Jul, 2013 12:11 am

    What's with the dark colour scheme? Boring, boring, boring. 

    Its clear they are trying to be tasteful, but you'd think they could add a little contrast between light and dark. 

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  • AusFlyer


    10 Jul, 2013 12:59 am

    Can't say it looks all that different to the existing seat... Just a bit more modern in styling. 

    Im not a fan of the flip down seat. It is so much nicer to just recline your seat to the position you want it without having to get up and flip it down. A bit of a lost opportunity here for SQ I think... They may as well have saved money and not launched a new seat. 

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  • eminere


    22 Oct, 2013 08:48 pm

    Some people prefer a dedicated sleeping surface instead of simply lying down on the seat pads your bum was on just before.

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  • undertheradar


    10 Jul, 2013 11:09 am

    it's all 'clever' design..SQ offer a 1-2-1 seating arrangement (looks great on paper ..wider seat.. no need to 'pass by' another pax feet) .. but for that to be viable (profitable), the 'spacing' needs to be closer (your feetspace is under the seat in front!) ...allowing for an extra row or two.. to be installed to lessen the impact of losing all those seats in the traditional 2-2-2 layout... as a comparison, side by side you can fit 1.5 SQ pods (top to tail)  in roughly the same FLOOR SPACE as 1 QF skybed MKII (with still good  aisle access for window seats)...on SQ..what you gain in lose in OPEN SPACE LENGTH..its all relative..and comes down to personal preference...... and secondly..the 'flip over to sleep' is annoying for me.. when im comfy (usually watching IFE) and i feel myself 'drifting off'..its great to just gradually recline into slumber..without the need to 'wake up' and get my seat 'flipped'!!! NOTE the 'sundeck' mode (shown in the promo pic WITHOUT a seat pod in front!!)  on SQ requires 'flipping'.. i can do 'sundeck' on QF without 'flipping', due to multi options on seating panel on QF...oh and btw..'bigger isnt always better' when an IFE screen is so close to you!!!  sorry for the looong post!!  happy flying!!

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  • eminere


    16 Oct, 2013 10:57 pm

    Cannot wait to try this!

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18 Jul, 2019 05:31 pm


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