New Qantas safety video: no hobbits, celebrities or cricketers

New Qantas safety video: no hobbits, celebrities or cricketers

As part of a substantial brand refinement campaign Qantas has rolled out a fresh inflight safety video featuring the airline's new uniforms and a dominant splash of 'Qantas red'.

In a nod to the chic uniforms the video is titled 'Safety in Style'.

But the Flying Kangaroo has foregone the fancy tricks favoured by other airlines – most notably Air New Zealand, the undisputed champ of quirky safety clips, but also Virgin America with its recent Glee-like video.

Just like the latest Qantas TV commercial, it's very 'back to basics'.

"Our new cabin safety video reflects the positive changes we're making at Qantas" the airline says. "It marks a new chapter in our brand."

The video is now showing on Qantas domestic and international flights, but if you're so inclined you can watch it right here.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

7 comments

  • Nick Fielding

    Nick Fielding

    20 Dec, 2013 08:19 am

    That sparsely-populated Economy Class cabin appears to depict the load factor on the A380-operated Dubai flights that recent media reports have spoken about!

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  • hutch

    hutch

    20 Dec, 2013 10:51 am

    I was on QF2 recently and the plane was full. Might of just been that day I guess.

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  • reeves35

    reeves35

    20 Dec, 2013 01:38 pm

    No wonder there are so few people on this A380, it looks like it departed from the wrong terminal given the flight and cabin crew seem to be walking through the domestic terminal!!!

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  • Himeno

    Himeno

    20 Dec, 2013 12:02 pm

    Haven't seen the new one yet, but the last one... it's possible they changed it because a lot of people were complaining about all the annoying sport star crap they had been using. A few people left suggestions based on the AA video.

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  • Sam Moss

    sam122

    21 Dec, 2013 09:23 pm

    Snore... such a boring video. But I guess it gets the message across! 

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  • watson374

    watson374

    23 Dec, 2013 09:28 pm

    It does the job. I personally don't enjoy this one as much as the previous one, the You're In Safe Hands version; I feel the voices used are a little weaker or rougher than in the previous one, and as such might be a little harder for passengers to follow.

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  • TheRealBabushka

    TheRealBabushka

    23 Dec, 2013 10:55 pm

    Cellular? Cellular??? 

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22 May, 2019 11:07 am

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