Etihad abandons Etihad Regional, its upscale Swiss-based arm

Etihad abandons Etihad Regional, its upscale Swiss-based arm

Etihad is pulling the plug on its upscale Swiss arm Etihad Regional, launched in early 2014 to attract Europe's well-heeled business travellers.

Darwin Airline, which began flying under the Etihad Regional brand after the Gulf carrier purchased a one-third stake in the Lugano-based airline, has announced its sale to Slovenia's Adria Airways and will rebrand as Adria Airways Switzerland.

The move represents yet another retreat for Etihad Airways from its big-spending expansionist era, which also saw the Gulf carrier take large stakes in still-troubled Alitalia and Airberlin.

"The decision to sell this minority stake in Darwin is the result of our current strategic review of our investments and the choice to focus on our other partners," said Kevin Knight, Chief Strategy and Planning Officer of Etihad Aviation Group.

When launching Etihad Regional in January 2014, now-outgoing Etihad Airways CEO James Hogan described the play as "a step-change" for his airline.

"We are creating a unique approach to network development for global airlines. European travellers will now be able to connect from a far, far wider range of European towns and cities on Etihad-branded aircraft, through Abu Dhabi to our destinations worldwide."

Etihad Regional used its fleet of 50-seat Saab 2000 turbo-prop aircraft to lace a new network map across Europe, offering passengers direct connections to dozens of major cities as well as tapping into a half-dozen cities served by Etihad plus the hubs of Airberlin and Air Serbia.

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

6 comments

  • Ross

    Ross

    20 Jul, 2017 09:50 pm

    The continued demise of Etihad Airlines, sad really.
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  • Packetman21

    Packetman21

    21 Jul, 2017 08:33 am

    If they just focussed on themselves rather than trying to own all these Airlines, they would be rather profitable.
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  • Nick Keith

    NQPsych2U

    21 Jul, 2017 11:55 am

    Agreed, I was surprised to see a lot of negative reviews for pax experiences on EY in recent times.

    While I haven't flown with them for approximately 5 years, the service and quality was of a high standard.

    Perhaps they need to target these focal points in an era where SQ's service quality is being questioned.

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  • smit0847

    smit0847

    21 Jul, 2017 06:40 pm

    Agreed. Hopefully they can get rid of these awful investments ASAP and concentrate on being a class-leading premium boutique airline.
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  • Joe

    Joe

    21 Jul, 2017 01:18 pm

    What to expect...most of Etihad employees, from its CEO to Australian GM, and a lot of staff are ex Gulf Air......now look where Gulf Air is these days- a tiny regional carrier after being the carrier for the entire Gulf not too long ago!
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  • Alex_upgrade

    alex_upgrade77

    21 Jul, 2017 03:52 pm

    Remember that Gulf's shrinking is as a result of new carriers: Emirates, Fly Dubai, Etihad, Qatar and others coming into the scene. Each airline cashed up with new planes and unlimited pots of $$$. But agreed. Hogan's expansion vision for Etihad hasn't worked.
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Guest

23 Jul, 2019 09:04 am

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