Boeing bets on a bigger 737 Max 10

Boeing bets on a bigger 737 Max 10

Boeing's new 737 Max 10 received the green light at the Paris Air Show today, with the company touting orders and commitments for 240 jets from at least 10 airlines, worth roughly US$30 billion at list prices.

The aircraft marker's first new jet in almost four years is a stretched upgrade of the 50-year-old Boeing 737 single-aisle workhorse flown domestically by both Qantas and Virgin Australia.

Virgin Australia has also signed up to fly the smaller Boeing 737 Max 8 from late 2019, with 40 of the fuel-efficient jets on order.

Boeing is betting on the Max 10 to carve out sales and stem customer defections to Airbus’s A321neo, which has racked up a considerable sales lead since being launched three years ago and still has room for upgrades.

The Max 10 will seat as many as 230 passengers, roughly matching its European rival while burning 5 percent less fuel thanks to a lighter construction, Boeing says.

By comparison, the Boeiong 737-800 jets of Qantas and Virgin Australia carry around 174-176 passengers across both business and economy class.

“Do I think the Max 10 as we’ve laid it out is the right plane? Absolutely,” said Kevin McAllister, who heads Boeing’s commercial-airplanes arm, speaking at a press briefing in the French capital on the eve of the show. “Based on feedback, there’s significant demand for each of the models" in the 737 Max range.

The 737 Max 10 is expected to sell for a little more than the shorter Max 9, which has a list price of US$119.2 million before discounts that are customary for aircraft purchases.

The Chicago-based company projects that the Max 9 and 10 will together capture 25 percent to 30 percent of Boeing 737 sales over the next 20 years. The mid-sized Max 8 will remain the “core” offering and account for the bulk of demand.

That could mean that the Max 10 runs a risk of cannibalising sales of the Max 9.

Airbus’s chief salesman John Leahy said in Mexico this month that the new Boeing plane looks “very marginal” and risks compromising range and performance for “a few extra seats.” Airbus itself could stretch the A321neo, should demand be sufficient, he said.

The 737 Max 10, which will be Boeing’s first new model since the unveiling of the 777X series at the Dubai Air Show in 2013, will be 1.68 metres longer than the Max 9, currently the biggest member of the re-engined 737 family, which was launched alongside the Max 7 and 8 in 2011.

The stretch will be achieved by adding a 40-inch segment in front of the plane’s wings, and a 26-inch plug behind them, with the wings themselves slightly modified to reduce drag at lower speeds.

In order to carry the extra payload, the Max 10 will be equipped with larger, higher-thrust engines. The engines’ position on the wings will be moved to affect the aircraft’s centre of gravity.

The cumulative changes, which Boeing reckons it has achieved on a shoestring budget, are resonating well with customers, McAllister said.



  • Himeno


    20 Jun, 2017 01:36 pm

    Would this 737 MAX 10 be a replacement for the 757? That's what many airlines have been getting the A321 for.
    No member give thanks

  • Rex O

    biz traveller

    20 Jun, 2017 09:51 pm

    And less seat space generally I'm guessing, with the comment of fitting a few extra seats in, this isn't smart with seats getting smaller when using single aisle planes on longer routes, customers will vote with their ticket elsewhere...
    No member give thanks


25 May, 2018 08:59 pm

50,000 Membership Rewards Bonus Points
The American Express Explorer® Credit Card

Receive 50,000 bonus Membership Rewards points when you apply online, are approved and spend $3,000 on your new Card in the first 3 months from the Card approval date. 

Apply Now
  • Receive 50,000 Membership Rewards Bonus Points when you apply online, are approved and spend $3,000 on your new Card within the first 3 months. This offer is available to new Card Members, as well as Bank-issued American Express companion cardholders
  • Start exploring with a $400 Travel Credit every year
  • Enjoy two complimentary entries per year to the American Express Lounge, located at Sydney International Airport or Melbourne International Airport
  • 0% p.a. on balance transfers for the first 12 months — A one-off credit plan establishment fee of 1% applies
  • No cap on earn rate. You can earn up to 2 Membership Rewards points per $1 spent, no matter how much you spend each month
  • Transfer your points to a choice of 8 Airline Partner Programs including Virgin Australia and Singapore Airlines
  • Spend more and earn more points by getting up to 4 Supplementary Cards for family members at no additional fee
  • Travel with peace of mind knowing that you'll also enjoy extensive protection for you and your partner and dependent children when you pay for travel on your American Express Explorer® Credit Card

Forgot Password

If you’ve forgotten your password, simply enter your email address below, then click 'Submit'. We’ll send you an email to re-activate your account and enter a new password.