Accor Hotels' new ALL loyalty scheme, which replaces the LeClub rewards program later this year, will gain new Diamond and Black top-tier status levels above Platinum.
ALL Diamond will require customers to earn 26,000 status points per year, compared to the 14,000 point requirement of ALL Platinum. However, to help kick-start the Diamond tier, "status points earned in 2019 will count for qualification of Diamond status in 2020."
ALL Black will be an invitation-only tier reserved for VIPs and guests who would seemingly spend more time in Accor properties than their own homes.
Accor has yet to reveal the core perks of Diamond and Black, but the hotel company promises the benefits of Platinum and lower tier levels will not be trimmed in the transition from LeClub to ALL.
The looming launch of ALL will also see new status perks starting with 'Suite Night' upgrade certificates. The first upgrade certificate will be issued when members earn their shiny Platinum card by clocking up 14,000 platinum status points, with a second upgrade certificate following at 18,000 points.
Additional second upgrade certificates will be issued with every additional 4,000 status points thereafter.
Accor will also dramatically increase the size of the 'best price guarantee' offered when booking through direct channels, from today's 10% reduction on the lowest price to a 25% rebate – this will take effect in Q4 2019.
ALL – which stands for Accor Live Limitless – will become the single rewards scheme across all Accor properties, replacing those of recent Accor acquisitions Raffles Ambassador, Fairmont President’s Club and Swissôtel Circle.