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United-Continental CEO promises upgrade for "unacceptable" Australian 747 service

By David Flynn     Filed under: United Airlines, sydney, Boeing, 787, Dreamliner, inflight entertainment, Melbourne, Premium Economy, United, United-Continental, Continental, New Zealand, Auckland, Airbus, USA, Boeing 747, economy, San Francisco, Los Angeles, Boeing 787, 787 Dreamliner, 747, economy class, Boeing 787 Dreamliner, jumbo, Airbus A350, A350, houston

So you think United’s Boeing 747 service from Sydney and Melbourne to the US is a second-rate offering compared to other airlines, especially when it comes to the economy class cabin?

Jeff Smisek, president and CEO of United Airlines, agrees with you. And he’s eager to upgrade the ageing jumbo fleet, which has an average age of 15.5 years according  to airfleets.net.

“The back of the product on the 747 that United flies to Australia is not an acceptable level of product” Smisek admits. “And I know that, I recognise that. But United on its own didn’t have the money to invest in that product. Now (with the United-Continental merger) it does, and we will.”

Smisek told Australian Business Traveller he would "strongly prefer" to upgrade the 747 rather than wait for the first Airbus A350s to replace the jumbo jets from 2016 onwards. This would include an overhaul of the in-flight entertainment in the 747’s economy cabin, which currently relies on an out-of-date system with a dozen ceiling-mounted LCD screens rather than the more modern alternative of personal seat-back video displays with video-on-demand.

“You have to invest, because the price of not investing is that you lose business" Smisek insists. "The A350 is a spectacular airplane, and we have 25 on order, but that doesn’t matter if we can’t give you the service level you deserve, the reliability you deserve and the respect you deserve.”

United-Continental also has 25 of Boeing’s much-delayed 787 Dreamliners on order, which will replace its current Boeing 767s starting from 2016. This represents a dramatic refresh of the United fleet, as the airline’s last aircraft order was placed in 1998 and the most recent arrival was in 2002.

Smisek sees very different roles for the Airbus A350 and Boeing 787, but singled out the Dreamliner for the most praise as well as having significant impact on opening new routes.

“The Boeing 787 is a spectacular aircraft in every sense of the word" he enthused to Australian Business Traveller. "We’re  going to have a huge advantage with the 787, and although it’s been delayed we will still have it years ahead of our competitors.”

“Let’s say you want to fly between Auckland and Houston, and you want flights on a daily basis. We have our (Continental) Houston hub, we have our single carrier network with United and we have the power of Star Alliance. That market is dependent on the 787 – we will not fly that route without the 787. But with the 787 we can make money on that route. That’s one reason we’re very excited about getting that airplane.”

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About David Flynn

David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.

 

Have something to say? Post a comment now!

1 on 29/1/11 by ashnallawalla

Recently I flew MEL-LAX-MEL with my FF miles and it was perhaps the first time in ten years I was behind the Premier Zone (my choice, as I wanted an aisle). The seat pocket was touching my knees and the only saving grace was that the middle seat was blocked off. In spite of having nearly 700,000 lifetime miles on UA, I am unlikely to choose it again, given a choice. Of late, VAustralia and Air NZ have had my custom.

2 on 19/7/11 by Canuk

OK their plane are old, but it was the staff on the last trans pac united flight I took.  They could not have cared less.  I initailly thought it was me and or my "section" of the plane, however waiting in transit in LAX, a person unknown to me but who recognised me from the flight commented that she hoped the next flight had attendants that noticed there were passengers on the plane!  So Mr Smisek, by all means up grade the hardware, but have a good hard look at the staff as well.....

 

3 on 11/4/12 by snoopy7787

You could not get away with such a product now.I flew Continental when I first went to the USA back in 1989 and again in 2001 on Air New Zealand and what we had back then was a large screen for movies and flight displays.I admit NZ was better than CO in that the plane was a lot newer and it was a nonstop(Only Qantas and United were doing that same service on a 747SP going back to my first trip)and the service was a lot better.

4 2 weeks ago by obscurebug

We had a UA flight where some parents booked seats in business class and put the young (and I mean very young) kids back in economy with us. The toddler screamed about 75% of the trip because it was neglected it became lost and distressed down the back of the plane at one point. It took 4 announcements before one of the parents came back to rescue the child. Everyone around was talking about it, so a group of us spoke to the chief pursar to politely complain as we left the flight. He actually laughed at our faces and said there was nothing he could do. I made a complaint to the airline, but they never responded. The service in business class is good, but if you're in economy with me, your checked bags will get better treatment.

5 1 week, 6 days ago by sbord1

I flew from ORD   to Syd   by way of Vancouver.    My reasons, there was no way  i'd fly United and their rust buckets.   I live in Chicago and  i knew United planes to OZ  were one   screen for every whatever number of passengers.  out dated. And the service... i've read those reviews.  I got lucky and for that 15 hour flight from Vancouver BC  To SYD not only did I have a late model Boeing 777-200.  I had great service on Air Canada    and  .......  the lowest price for my entire trip ORD -YVR-SYD.    My flight to Vancouver I flew United.  It was a dirty 737 or 757  again with one screen for every  whatever number of passengers.  And just not kept.  It looked like a tired dirty plane.  Maybe not dirty, but drab and wornout interior!

 

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