Low-cost airline Tigerair has pulled off a kooky coup with the launch of an Infrequent Flyer Club – a rewards scheme for people who don't actually fly very much.
And no, this isn't an April Fool's joke sprung one week late. It's the real deal, and Virgin Australia's low-cost airline even has a website to go long with it – infrequentflyers.com.
Forget about the usual perks of lounges, extra luggage, priority checkin or anything else for that matter. But you do get to choose your own status tier.
Most frequent flyer will aim for the top of the ladder with triple emerald sapphire ivory...
... or the wanna-be elite ranks of really dark black.
Those who are less status-centric can settle for 2nd place school sports ribbon red...
... or indulge themselves with milk chocolate...
... or what may well be a favourite choice, beer.
Of course, having chosen your status you'll also need to print out your own membership card.
In effect, Tigerair's Infrequent Flyer Club is just a fancy way to create an email marketing list.
“The Infrequent Flyer Club will allow Tigerair to keep customers up-to-date with great deals to great destinations" says Vanessa Regan, Tigerair Australia’s Head of Communications, although she adds that the airline has a pocket of "small surprise and delight rewards" for Infrequent Flyer members.
This includes a kick-off deal where the first 5,000 members to sign up with receive a free $100 flight voucher.
For more, click through to Infrequent Flyer Club or check out the video clip below.
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.