Qatar Airways delays 'Super Business Class' launch to March 2017

Qatar Airways delays 'Super Business Class' launch to March 2017

Qatar Airways has pushed back the launch of its new 'super business class' from November 2016 to March 2017.

The much-hyped seat – which airline CEO Akbar Al Baker has promised will revolutionise business class with a suite-like design and 'business class bedroom' – will debut on Qatar's Boeing 777-300ER fleet.

The delay is said to be tied to the delivery schedule for new aircraft, and will come in the same year that competitors Emirates and Singapore Airlines reveal new first class suites, along with an all-new business class design for SQ's Airbus A380s.

Also read: Mystery airline orders US$450m of 'super first class suites'

Al Baker is now expected to pull back the curtain on his 'super business class' suites at the annual ITB Berlin travel trade show which begins on March 8, 2017.

PREVIOUS | Qatar Airways will reveal its new ‘super business class’ seat in November this year, ahead of an ambitious fleet-wide refit aimed to not only leapfrog the competition but close the gap between business class and first class.

The seat will feature sliding doors to convert it into a suite-like cabin, similar to a prototype design proposed by British firm DCA Design International for Singapore Airlines (below).

Singapore Airlines business class concept

Also on the cards for at least the middle seats is a ‘double bed’, according to Qatar Airways CEO Akbar Al Baker, who promises it “will frankly be first class at a business class fare.”

“I really feel that private suites become a bit claustrophobic, so when we are designing our new business class product we are making sure it is not claustrophobic” Al Baker tells Australian Business Traveller of what's been described as a 'business class bedroom'.

“So we have decided to go for semi-privacy, in the cabin concept people slide the two doors and it becomes a cabin. It is already semi-closed and then it becomes fully closed, because people want additional privacy when they are sleeping.”

Exclusive to Qatar

“There are so many things people can do to tailor the cabin to their requirements,” Al Akbar says of the new design, which will be exclusive to Qatar Airways.

And with business class seats now becoming the new battleground in a push for premium travellers, the radical design will be exclusive to Qatar Airways.

“The design is proprietary and will be patented” Al Akbar explains. “The seat designer will not be able to (offer) this product to anybody else, and if any airline mimics this design we have patent protection.”

The seat – which will be marketed as Super Business Class – will fly first on brand new aircraft as they roll out of the factory, “hopefully from December this year”, following a global media launch in November.

Fleet-wide refit for 2017

Al Akbar told Australian Business Traveller that the Super Business Class berth would likely debut on a Boeing 777-300ER, and then be followed by Airbus A350s, including the first long-range Airbus A350-1000 with Al Baker said was due for delivery in March 2017.

“Then we have a retrofit program where we will retrofit every aircraft in the fleet” at a rate of “three aircraft a month.”

Qatar Airways will continue to fly first class (below) only on its flagship Airbus A380s.

Qatar Airways Airbus A380 first class

“Our premium travel is business travel, mostly, so we will keep a very limited number of first class seats, only in the A380, and all the other airplanes will only have a business class product" Al Baker previously told Australian Business Traveller at the Arabian Travel Market in mid-2014.

Earlier this week Singapore Airlines revealed that its next wave of A380 deliveries from 2017 would have fewer first class suites, although those suites are expected to have a larger footprint, partly in answer to the spacious near-4m² first class Apartment of Etihad’s superjumbo.

Read: Singapore Airlines to cut back on A380 first class suites

More on new business class seats

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  • sgb


    3 Mar, 2016 02:11 pm

    Love the doors, privacy plus, lock the kiddies out of sight. The more I read and hear about Qatar the more I'm liking.

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  • Arza


    3 Mar, 2016 02:28 pm

    Im not too sure what to expect, considering that he said their "regular economy is good enough to be premium economy" at 3-4-3 configuration in the 777... 

    Maybe it will be better, but I personally won't be expecting much to be completely honest. 

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  • Ben


    4 Mar, 2016 03:08 pm

    Unless they are changing, QR is 3-3-3 in Y on the 777. So I think the statement is valid compared to EY, EK or the many many other 777 operators that fly with 10 across. 

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  • hwle


    18 Oct, 2016 09:31 am

    Hi Ben, actually Arza's comment is valid as they have a number of 777-300ERs that are 3-4-3 in economy:

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  • kiwiwings


    18 Oct, 2016 09:46 am

    They do have some 3-4-3 layouts

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  • Brian Williams

    Brian Williams

    4 Mar, 2016 02:48 pm

    I'm predicting a big increase in the number of mile-high club memberships when the 'double bed' comes on line.

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  • johninoz


    7 Mar, 2016 04:45 pm

    Whilst they can't run the airline in regard to all Islamic principles, ie I assume they serve alcohol on board, I doubt they would ever, shall we say - facilitate - membership of the "Mile High Club".  That would be a bridge too far for most airlines, let alone one from an Islamic country I should think.  

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  • Broderick Boyd

    Broderick Boyd

    18 Oct, 2016 01:02 pm

    I recently flew QR's 772LR's, they're still the preferred 3-3-3 layout and incredibly comfortable.

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  • undertheradar


    18 Oct, 2016 02:48 pm

    there's nothing more 'sexy' than 2 side by side seats in a semi private cabin in bed mode, that still require each person to wear a seatbelt, joining the 'mile high club' lol. But hey, i'm sure some people will still 'give it a go' lol.  QR conveniently leave out the safety aspects/requirements  

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  • Alvin Tse

    Alvin Tse

    19 Oct, 2016 01:00 am

    Yeah, on second thought they could just connect every two seats in their 777 so everyone sleeps with someone else...

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23 Oct, 2016 12:19 pm


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