Qantas has moved to reassure frequent flyers that their precious hard of points are not in jeopardy, although the airline has not pulled back from plans to put as much as 49% of the lucrative scheme onto the market – a move which could pour between $1.3 billion and $1.6 billion into the Flying Kangaroo's pouch.
But in the face of a record $252 million loss, with 5,000 jobs to go and over 50 aircraft to be pulled from the fleet, many travellers are understandably worried about the fate of Qantas Frequent Flyer.
"Let me assure you, however, that these measures will not impact your Qantas Points balance or cause your Qantas Points to expire" says Qantas Loyalty CEO Lesley Grant in an email blast dispatched this afternoon to the program's nearly 10 million members.
"These are tough but necessary measures to ensure a strong future for Qantas," Grant admits.
Part of that future is the new Aquire business rewards scheme which will launch on March 31st, with Qantas soon to reveal the first clutch of Aquire partners through which any business with an Australian Business Number (ABN) can earn Aquire Points.
"We want Aquire to be as important to businesses as the Qantas Frequent Flyer program is for consumers" says Stephanie Tully, Chief Marketing Officer for Qantas Loyalty.
"We expect to have close to ten launch partners, with some being existing partners in the Qantas Frequent Flyer program and others who are new partners working with Qantas Loyalty for the first time" Tully told Australian Business Traveller.
The Qantas Frequent Flyer scheme provided one of the few bright spots in today's financial results, contributing some $137 million to Qantas' coffers.
Follow Australian Business Traveller on Twitter: we're @AusBT
About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.