If you've got more money than sense and are toting Louis Vuitton luggage, the luxury bagmaker has some fun animations of how to pack so that you can amuse yourself instead of doing whatever it is that means you're thinking about buying Louis Vuitton luggage. (Starring on The Shire, perhaps.)
It's an exceedingly rare frequent flyer who'd take such ostentatious, expensive and impractical luggage. Not only does it scream "steal me!" but it's made much more for (supposed) style over function and would barely last a round on an airport baggage carousel.
But if you're in the market for over-the-top bags, and you (or your staff) need the packing advice to go with them -- or if you just want a bit of a laugh -- Louis Vuitton has a new website with animated videos.
Most of it's the usual advice: hard things go at the bottom, roll anything that doesn't really wrinkle, put suits and jackets on top.
For real-world advice, check out some of our packing tips for business travellers and frequent flyers.
Louis Vuitton lets you choose animations using a hard-sided hand-held (Alzer), a soft-sided roll-aboard (Pégase) or a soft-sided hand-held (Keepall).
Women travellers should head to the Alzer page, while men should hit the Pégase. Keepall contains unisex suggestions. Make sure you check the Alzer for a real retro kick: it has a separate drawer that your staff can pull out to reach the doubtless fabulous garments underneath.
Watch: Louis Vuitton: The Art of Packing -- but watch out for the autoplay music and note that it requires Flash.
About John Walton
Aviation journalist and travel columnist John took his first long-haul flight when he was eight weeks old and hasn't looked back since. Well, except when facing rearwards in business class.