Fiji Airways will add five aircraft to its fleet over the next three years, including an additional Airbus A330 and two Boeing 737-800s, as a cornerstone to the airline's five year strategic plan to become "a world class boutique airline" with more passengers and higher profits.
The Fijian carrier will also seek to expand its network through 'key airline partnerships' such as with Qantas.
“It is our aim is to be a world class boutique airline" proclaims Fiji Airways CEO Stefan Pichler, "and we must match that with an ambitious but solid financial growth plan which expands on current successes and takes our airline to a new level.”
The airline isn't locked in to how the new aircraft will arrive, saying that the fleet expansion will be achieved by "purchase and/or leasing".
In addition to the new Airbus and Boeing planes, Fiji Airways will also pick up two ATR 72-600s turboprops – one as a replacement for an existing ATR 42-500.
The airline says the additional aircraft will support the company’s plans to grow the number of available seats across all markets by 35% and increase in passenger numbers by 39%, over the next five years.
'Yes' to airline alliances...
"In terms of our network expansion plans, we will not be taking a ‘trial and error’ approach" Pichler says.
"We are focused on the deliberate selection of new routes together with the best airline partnerships. Selection and timings of new routes will depend on detailed scheduling studies together with interlining and code-sharing opportunities, and we will announce these as they are finalised."
Proposed capacity increases across the regions include Asia (144%), Pacific Islands (86.6%), New Zealand (58.9%), Australia (28.4%) and Domestic (12.3%), while the current seat availability to the US will slip back by 4.7%.
But 'No' to Star Alliance et al
However, while Fiji Airways is looking to grow its partnership with Qantas to include codeshared flights, the airline sees no value in joining any of the airline alliance families such as oneworld, Star Alliance and SkyTeam.
"I don't believe in any of these alliances" Pichler told Australian Business Traveller late last year.
"I was part of a Star Alliance team in Lufthansa, it was a good solution in the '90s, but now you have to choose partnerships which fit your network (through) codeshare and interline agreements."
Having last year transformed itself from Air Pacific, Fiji Airways is now continuing its ambitious rebranding campaign with the debut of Fiji Link – a new name for the airline's domestic and regional arm currently known as Pacific Sun.
Fiji Link will take delivery of a new ATR-72 turbo-prop aircraft in May this year, which will allow Fiji Airways to commence direct flights between Sydney and Suva, the island-nation's capital city by freeing up a Boeing 737-700 for this route.
Photo gallery: Fiji Airways' new uniform
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.