Emirates will this week showcase its latest Airbus A380, designed to pack in some 615 passengers from tip to tail.
It's the most bums on seats of any airline flying the double-decker jet – around 100 more than the A380s of Air France, Qatar Airways and some of Emirates' other superjumbos, which average around 516 travellers.
Emirates magicked up the extra space by dropping its luxe first class suites from the nose of the A380.
The 14 private cabins, their two inflight showers and some of the kitchen area set aside for first class and business class passengers made way for 120 economy seats.
Business class also took a hit, going from 76 seats down to 58 – although the airline's iconic cocktail bar escaped the scythe and can still be found at the rear of the upper deck.
The lower deck remains given over to economy, with 437 seats in all.
By comparison, Qantas' A380s carry 484 passengers in first class, business, premium economy and economy class.
Emirates says its two-class A380s are intended for routes where there's insufficient demand for the high-priced realms of first class, and where even a full business class cabin can be hard to achieve.
The new A380s will debut on Dubai-Copenhagen and Dubai-Bangkok flights from flights from December 1, with Dubai-Kuala Lumpur to follow in January.
The Gulf colossus has no intention to drop first class from the bulk of its A380 fleet, however, and is working on a new extra-luxe version of the suites which an Emirates executive says will be "more like a private railway cabin."
Tim Clark, President and CEO of Emirates, has previously said the "our new bedroom concept will take [privacy] to the next level.”
"We’re talking fully enclosed rooms, with all the touches and amenities that you’d expect in hotel or a private bedroom on a luxury yacht, room service and so on."
But the superjumbo's supersqueeze won't stop there, with Airbus now offering airlines a tight-fitting '11 across' seating option.
Dubbed 'budget economy', the seats will be less than 17 inches wide, compared to the 17.5 inches of a Qantas Airbus A380 economy seat by way of example.
And you can forget about the cheap seats being grouped in a 3-4-3 layout: Airbus has squeezed an extra seat into the centre row to create a 3-5-3 configuration.
Here's the official Airbus PR pic, showing the middle seat which nobody will want to be stuck in.
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.