British Airways has opened its all-new lounge and first class Concorde Bar at Dubai Airport's new Concourse D.
It's only the second Concorde Bar in BA's international lounge network after the first opened in Singapore – but it won't be the last, as the airline parlays the Concorde Room brand of its elite lounge at London's Heathrow airport to a series of VIP nooks attached to business class lounges.
Like its flagship parent, access to a Concorde Bar is restricted to British Airways' first class passengers and top-tier Executive Club frequent flyers holding a Concorde Room Card or the invitation-only black Premier card.
Those high flyers will be served top-shelf drinks and moreish snacks by dedicated staff in a 'private members club' atmosphere which stands apart from the design of the main lounge beyond.
Like its Singapore sibling Dubai's Concorde Bar is divided into different zones – this time using architectural elements such as illuminated glass screens – with furniture to suit, ranging from high-backed leather winged chairs to sofas, surrounded by with European oak flooring and black Nero marble.
There's also a copious number of AC and USB power sockets within reach.
"It's taking some of the Concorde Room concept from Heathrow and making it more useful for the overseas market for first class customers who appreciate being given an area in which to go and sit quietly and not necessarily be in the larger lounge," BA's Head of Asia Pacific Sales Rob Williams told Australian Business Traveller at the opening of the first Concorde Bar in Singapore.
However, don't expect all of BA's overseas lounges to suddenly sprout this haven for the well-heeled.
"We're looking to do this for some (lounges)... but it has to be appropriate to the place we’re flying from, because the proposition is different in different lounges and in different parts of the world," Williams said.
BA is among the 70-plus airlines to move to Dubai's Concourse D , along with Virgin Atlantic and Lufthansa, with hometown colossus Emirates taking over Concourse C.
The new concourse, which connects to Terminal 1 via an elevated rail link, will see some 18 million passengers per year and cost an estimated US$900 million (A$1.26 billion) according to Dubai Airports.
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.