Upate: We've got first pics of the new Air Pacific 'Fiji Airways' Airbus A330, sporting new livery on the outside and new seats on the inside – click here for a full photo gallery!

Previous: Air Pacific has revealed the new logo which will accompany the airline's rebranding as Fiji Airways – and it's a far cry from what you might have expected.

The tropical colours of Air Pacific have made way for a brown block with a stylised woodcut typeface and a unique 'Masi' symbol designed by Fijian artist Makereta Matemos.

For a quick comparison, here's the current Air Pacific logo:

The new logo will be incorporated into the livery of Air Pacific's three new Airbus A330-200 aircraft due in March, May and November 2013.

These are the first new widebody aircraft ever purchased by the airline and will fly from Fiji to Australia, Auckland, Hong Kong and Los Angeles.

They'll also be equipped with new business class seats.

The full livery will be revealed on October 10th this year in conjunction with Fiji Day, the celebration of Fiji’s independence day.

The Fiji Airways name marks a return to the airline's original title from 1958 and 1970, which Air Pacific CEO and Managing Director David Pflieger says will see the airline more closely aligned with its Fijian heritage.

"While the new name had a lot of history associated with it, we decided that we wanted a new and distinctly Fijian symbol and brandmark that would help us best represent the country while also ensuring our planes stand out at some of the world’s busiest international airports."

What's your take on the new Fiji Aiways logo, and will it catch your eye (in a good way) at the airport?