We like Virgin Australia's funky new airport lounges. We're always happy to spend a few hours in them.
But would we hand over $10,000 of the hard-earned in order to ensure lifetime entry?
Would you, for that matter?
Because a cool $10k – well, $9,750 to be exact – is what Virgin is asking in exchange for "the opportunity to invest in a Lifetime membership to the Virgin Australia lounge, securing access for life."
If you're 60 years or over you get a discount to $6,750, because 'lifetime access' has a bit less pull when you're just a few decades away from The Final Boarding Call.
The deal also includes lifetime access to the Sydney lounge's direct kerbside entry, private security screening and check-in plus reciprocal access to Air New Zealand lounges in Australia and New Zealand when flying trans-Tasman and within New Zealand, but still...
In the words of the great Australian philosopher Darryl Kerrigan, "Tell 'em they're dreaming!".