Virgin Australia's new Airbus A330 lie-flat business class seats

Virgin Australia's new Airbus A330 lie-flat business class seats

Virgin Australia is upping the ante in the battle for domestic business travellers with a lie-flat business class seat on new Airbus A330s to be used on selected Sydney-Melbourne flights as well as the trans-continental trek to Perth.

The Virgin Australia seats are the same lie-flat seats used by partner Singapore Airlines for its new regional business class, which are often seen on SQ's Australia flights.

Mood lighting accentuates the business cabin and provides more options for a slow, less abrupt wakeup call on night flights.
Apart from the colours and stitching, Virgin's new seat is a dead ringer for Singapore Airlines' regional offering.

The seat itself is produced by Weber Aircraft and is also availble to other airlines as Weber's model 7811.

Each seat is part of a modular pair to provide Virgin with its 2-2-2 cabin layout

These 'catalogue' shots from Weber above and below provide a more detailed look at the seat.

The rear of each pair of seats includes a video screen and storage nooks

Two of the new A330s are already in Virgin's hands and will begin flying mid-May on a morning shuttle service between Sydney and Melbourne as well as new daily Melbourne-Perth services.

A third factory-fresh A330 will arrive this year and a fourth in 2012, a Virgin Australia spokesperson told Australian Business Traveller.

While all of Virgin's new A330s will sport the new business class seats, a spokesperson for the airline confirmed to Australian Business Traveller that its first two A330s -- which were bought 'pre-loved' from Emirates and currently fly Sydney-Perth -- would not be upgraded to install the new business class seating or remove the middle seat from that aircraft's 2-3-2 layout.

Virgin Australia and Singapore Airlines using the seat within the Asia-Pacific region would mean a more consistent option when flying on the airline partners.

Virgin Australia CEO John Borghetti hints that Virgin Australia might even use these A330s for international flights on selected regional routes.

"We've got the flexibility of putting it domestically or internationally depending how the market is, depending on where our needs are" Borghetti says, with cities such as Tokyo, Mumbai, Shanghai and Beijing all within the A330's range.

The seats: lie flat and leather

At eight degrees from fully horizontal, the new seats are firmly in the lie-flat seat category rather than fully flat beds.

These new seats are a step up from the older, narrower recliner-style business class seats found on Virgin's ex-Emirates A330s, which are around 13 years old in style.

(They're also entirely different to the fully flat beds you'll find in the refurbished Virgin Australia Boeing 777-300ER business class cabin announced earlier this month, which flies to Abu Dhabi and Los Angeles.)

What's the difference between lie-flat seats and fully flat beds? We explain in our guide debunking the lie-flat lie.

As frequent flyers will know, the problem with angled lie-flat seats is that you tend to slide downwards towards the foot when they're in bed mode.

The new seat is more comfortable in 'snooze' mode than the old one, with more options to get that perfect seating position

That tendency is magnified by the inherent slipperiness of the leather covering Virgin has chosen, and is a particular problem when wearing lined suit trousers or skirts because trousers bunch and skirts slide.

To try to remedy the problem, Virgin is showing off what seems to be a fitted sheet for the seat, to be used when in bed mode.

Still, our tip: if you're flying overnight and looking to get some sleep, wear something that isn't a suit.

More elbow room, but less room in front of you

Virgin has a total of 24 business class seats in the front cabin of the plane, split across four rows in a 2-2-2 configuration.

CEO John Borghetti (on the left) and Virgin Australia's design guru Hans Hulsbosch are clearly fans of the new "no middle seat" layout.

That means the dreaded middle seat -- which you'll find on the older, ex-Emirates Virgin A330s, has disappeared, leaving you with a bit of extra elbow room as well.

No more middle seat -- but check out the relative differences in the space between you and the seat in front of you.

The extra room to the side comes at a cost, though: the usable space between you and the seat in front has shrunk, despite the official measurement of a 60 inch seat pitch remaining roughly the same.

Check out our illustrated article if you need a refresher on how seat pitch differs from your legroom on the plane -- it's more than you might think.

The old recliners have a decent amount of room between the rows, and you can usually hop out of a window seat without disturbing the aisle passenger. 

Two aspects of the new seat mean the usable space feels a little smaller: the "tuck your feet under the seat in front of you" nature of the lie-flat seats and the extra plastic at eye level to hold the screen and headrests.

The seatback ahead of you is closer than on the old seats -- but the two storage compartments underneath the screen are very useful.

The extra plastic does mean that your seat feels a lot more private -- as does the pull-out privacy divider between each pair of seats.

Extra storage around your seat

Apart from the extra elbow-room and the ability to recline into lie-flat mode, the best news for business travellers is probably the numerous storage spaces in the new seats.

There are storage for laptops in the centre console and two personal effects drawers below the screen in front of you.

That's a big step up from the disappointing lack of space to stash your things around the old A330 seats (shown below).

Just a seatback pocket in the old seats -- the new ones are a big improvement in the storage stakes.

Top-notch "red" entertainment system

The "red" on-demand inflight entertainment system is another big step up from the older planes' looped video with small screens

Options for connecting your own devices -- iPads, iPhones, Android devices, laptops, and so on -- are also available, meaning you can download a movie to your phone in the lounge and watch it on the bigger screens on board.

To keep everything charged, AC power points and USB ports are fitted to every seat.

Economy also gets a boost

Improvements to the A330 aren't limited to the pointy end of the plane. The 251 'luxury leather' seats in economy all come with USB sockets for inflight charging of your smartphone or tabet, and of course the same inflight entertainment system.

For more on business class seating...

For the very latest news and reviews, follow Australian Business Traveller on Twitter: we're @AusBT.

John Walton

John Walton


Aviation journalist and travel columnist John took his first long-haul flight when he was eight weeks old and hasn't looked back since. Well, except when facing rearwards in business class.


  • AusFlyer


    25 Apr, 2012 09:45 am

    A 'fitted sheet'? Really? You have to put a fitted sheet on the seat when you want it in 'lie flat' mode? Who thinks of these things?

    I flew on the SQ Regional seat recently and found it okay for a medium-haul flight (it was a 5 hour flight) but it wasn't great. If Virgin are planning to use this for international flights then I hope it's not for flights more than that.

    Having said that... it ups the stakes for Qantas domestically as it is definitely better than the normal QF domestic J class product.

    No member give thanks

  • AirportAddict


    25 Apr, 2012 09:56 am

    If they are taking ideas from SQ, how about getting the new ultra-wide 35" business class seat for the 777s

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  • undertheradar


    25 Apr, 2012 10:06 am

    I think these aircraft are being introduced in preparation for Virgins entry into 'regional' flying..thus the 'regional' product..QF/SQ/CX and im sure others, all have similar 'slope' products on their regional fleets.. sheets are a gimmick and a bit of 'overkill' for a 'domestic' sector...but then again using a regional product is already overkill on east/west coast's all about 'one-upmanship between QF and Virgin....just an opinion here!

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  • undertheradar


    25 Apr, 2012 10:31 am

    i should have stated LONGER/DIRECT regional flights longer than their currrent 737s can achieve

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  • Chris Frame


    25 Apr, 2012 12:45 pm

    Qantas better wake up. Despite the fact that this new DJ seat pales in comparison to Skybed MkII it absolutely outclasses those ridiculous J seats aboard domestic A330's (especially EBO & EBP) and the 767's are not just tired now, theyre exhausted... Time Qantas woke up and realised Borghetti is serious about crushing them...

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  • mrp


    25 Apr, 2012 02:31 pm

    When DJ/VA come to replacing the business class seats on the 777 I hope that they "steal" from VS rather than SQ. NZ still beats them across the Pacific because of those seats plus flying into SFO.

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  • am


    26 Apr, 2012 07:40 am

    Nice. It's even more of a shame that they're not updating the older planes now - imagine expecting this new product and getting the old one!!

    Would be interesting if they do fly into Asia themselves. 

    When can we expect a comprehensive first hand report?? :)

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  • StuParr


    26 Apr, 2012 11:38 am

    The older ones will probably be mainly used on Eastern Seaboard routes until they are replaced. No use in updating product that is still working reasonably well. It is all about the IRR of such modifications.

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  • Al Glidden


    26 Apr, 2012 03:26 pm

    Great work by Virgin Australia, these new seats will be a big improvement for mid-range and long-range flights. Yes, come on John Borghetti, start flying Virgin Australia internationally with the A330s!

    Also, great work yet again by AusBT in being first with these pictures and all the details!

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  • autvlr


    27 Apr, 2012 11:09 am

    The economy seats on the new planes look like Cathay Pacific's new economy seats. Any confirmation?

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  • Kelvin


    28 Jun, 2012 07:04 pm

    At first glance they do seem similar (aside from the color of course!).

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  • AirportAddict


    28 Jun, 2012 08:38 pm

    Is there anything on AusBT on these new economy seats? Havent flown on one of the new A330s so havent seen the seats.

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  • aero-seat


    18 Jun, 2012 06:50 pm

    Good job Virgin! I think this will be a great product. QF wants to place their fully-flat skybeds onto the East/West route. This will be a great competitor. Can we have a picture of the new economy seats

    I really hope Virgin can fly this on International Long Haul routes however keeping mind that Qantas is flying fitted A380 with better seats to Singapore and Hong Kong.

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23 Jul, 2019 03:58 pm


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