Virgin Australia launches frequent flyer program for pets

Virgin Australia launches frequent flyer program for pets

Virgin Australia passengers can now earn points for flying with their pooches – and pussycats too.

The airline today launched what it’s calling a “frequent flyer program for pets", although thankfully it’s the human owners who earn the points for dogs and cats which take wing.

Travellers can earn up to 1,200 Velocity points when travelling with their pets, depending on their frequent flyer status and the number of mutts and moggies on their ticket.

Virgin Australia flies almost 30,000 pets each year around Australia, and is now scouting around to find a Velocity Pet Ambassador to be featured in marketing campaigns – put your four-legged friend into the running on the Velocity Frequent Flyer Facebook page.

To celebrate the launch of the program, Velocity members can also earn double points on purchases made at Online Pet Accessories, Pet Smart and The Vet Shed via the Velocity Global eStore.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


  • sdwylie


    1 Jul, 2013 10:35 am

    Surely this should have been released on April 1st?

    No member give thanks

  • 444desiro


    1 Jul, 2013 10:48 am

    They don't earn status credits though? Seems a bit 'ruff'.

    I'll get my coat....

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  • Mal


    1 Jul, 2013 11:08 am

    No use complaining to us instead of Virgin about that, 444desiro, you're barking up the wrong tree.

    No member give thanks



    1 Jul, 2013 02:04 pm

    Delighted to see VA addressing their paw service levels.

    No member give thanks

  • CL9


    1 Jul, 2013 07:08 pm

    ahh.... the puns!!! :/

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  • aero-seat


    1 Jul, 2013 07:15 pm

    I'm not sure what the John Borghetti and Neil Thompson camp were thinking when they developed this idea but I think this is a good one. I have heard complaints that people pay thousands to transport their pets overseas and get nothing for it.

    No member give thanks

  • driley28


    1 Jul, 2013 08:31 pm

    Virgin Blue has gone to the dogs!
    No member give thanks

  • Ksmith


    2 Jul, 2013 04:00 am

    I know that Virgin Atlantic have done this for a while, so probably about time Virgin Australia did the same.

    No member give thanks

  • Brett G


    2 Jul, 2013 11:23 am

    When I used to sit at the back of the A330 (Silver days) I would often hear the dogs barking underneath before pushback. Thought I'd gone barking mad... At least they're earning points now. Bizarre!

    No member give thanks


18 Jul, 2019 05:31 pm


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