United Airlines crew will don new-look uniforms next month, but reaction to the revamped threads seems to be as subdued as the kit's overall design and colours.
The airline has opted for a safe but rather bland corporate look with shades of blue, gray and black, deliberately playing off the palette of United and Continental following their merger in 2010 – although for our money, the look is more 1980s. And we're not alone.
"Where's the wow factor?" asked our friends at Jaunted, lamenting the "standard dark colors and blah design... United did not call upon a fashion designer to update their look and unfortunately it's pretty evident."
In United's home town, the staid Chicago Business Journal noted that while "the new United uniforms may not win awards for most stylish outfits in the sky, but it's a look that nonetheless exudes a certain low-key professionalism."
"Nothing wrong with that as United works to improve its service quality rankings — a matter of much greater concern to most passengers than the uniforms ever will be."
Eyeball the gear yourself with this video of United's catwalk fashion show.
It's certainly a long way from the latest high-fashion looks of Qantas, crafted by Martin Grant...
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