Sydney Airport opens 'Penfolds wine boutique'

Sydney Airport opens 'Penfolds wine boutique'

In a masterful stroke of timing, Sydney Airport has opened a Penfolds wine boutique in the duty-free zone of its T1 international terminal.

After all, Aussie wines - especially our reds – are hard to beat as a Christmas gift for friends, family and colleagues overseas.

Sydney Airport is aiming for the pop-up style boutique to let travellers "enjoy a sensory 'cellar door experience' from one of Australia’s most prestigious wine brands".

The Penfolds boutique offers tastings and new vintage releases alongside classics, with a professional team of multilingual wine experts on hand to help travellers choose the right drop.

While the store will be dedicated solely to Penfolds for the bulk of the year, its design allows it to be transformed and rebranded for key launches or releases of other brands, such as the Wolf Blass Luxury release scheduled for September 2014.

If you've already picked a few bottles before getting to the airport, check out our expert advice on how to safely pack wine in your checked luggage.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

6 comments

  • willvill

    willvill

    18 Dec, 2013 01:52 pm

    wow....Im looking forward to having a much wider range of Penfolds to pay through the nose for at T1. Nothing better than sitting down for a $9 Croissant, $12 Burger and an overpriced wine while im waiting for my flight. Sydney airport is a disgrace. An overpriced shopping centre disgused as an airport. 

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  • Robert Eden

    reno
    Banned

    18 Dec, 2013 02:59 pm

    agreed,just bought supplies for xmas yesterday at Ben,s in South LaleTahoe from the bottom to top of the range allways cheaper than Aust Duty Free/complete rip off.

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  • 180mis

    180mis

    18 Dec, 2013 03:24 pm

    Hear Hear I say - it's cheaper at my local Dan Murphy's - AND *most* of the staff know their wines inside out and make fantastic recommendations

    On the flip side, the Whiskey is pretty good value (especially the single malts)

    No member give thanks

  • eminere

    eminere

    18 Dec, 2013 05:46 pm

    Very cool.

    No member give thanks

  • johnaboxall

    johnaboxall

    19 Dec, 2013 10:14 pm

    Chinese tourists will love it. 

    No member give thanks

  • JN

    JN

    20 Dec, 2013 10:04 am

    Great, a bottle of RWT on the way out anyone?

    No member give thanks

Guest

26 May, 2019 11:29 pm

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