Star Alliance to expand network with low-cost airlines

Star Alliance to expand network with low-cost airlines

Star Alliance will add low-cost and 'hybrid' airlines to its network, with South African carrier Mango first to sign up under a new 'Connecting Partner Model'.

The new plan will see routes operated by second-tier airlines used to grow the Star Alliance network's reach beyond its 28 core members.

"We see a definite trend of convergence between the traditional full service and low-cost business models in the airline industry" said Star Alliance CEO Mark Schwab.

"At the same time, our customers are telling us that they need access to markets where we do not yet provide ideal coverage," Schwab admitted, adding that "Africa is one of the markets which we are focussed on growing."

"In many cases network carriers are not in a position to fill this gap and hence working with future Connecting Partners will allow us to provide an extended network to our travellers."

Future partners are likely to be drawn from within the ranks of current Star Alliance membership where offshoot low-cost airlines serve routes which their parents do not, such as Singapore Airlines' Scoot, Lufthansa's EuroWings and Air Canada's Jazz.

"Many of our members have transitioned parts of their operation onto these platforms, so initially we will concentrate our efforts onto these 'friends of the family'," Schwab said.

Frequent flyer benefits

While Star Alliance Gold members travelling on a Connecting Partner airline will enjoy "a tailored set of privileges" in line with the partner's own offerings, Schwab says those airlines will not be members of Star Alliance per se.

"For example, elements of the Star Alliance proposition that already part of the Mango product offering will be available to our Gold customers."

There will also be an opportunity to earn frequent flyer points in your chosen Star Alliance airline scheme on Connecting Partner airlines, provided you are connecting from or to a Star Alliance flight.

Mango is expected to be threaded into the Star Alliance network in the third quarter of 2016.

The writer travelled to Chicago as a guest of Star Alliance

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

7 comments

  • slim

    slim

    10 Dec, 2015 07:55 am

    Interesting...  makes sense re: needing to connect to/from a Star Alliance flight to receive aligned benefits.

    Re: the potential future partners, David: do you mean Air Canada Rouge?  I think Jazz is their regional affiliate...

    No member give thanks

  • roby

    roby

    10 Dec, 2015 11:31 am

    I think both Rogue and Jazz are already part of the alliance as both of them only use the AC designator, unless AC wanted to spin off one of them in the future. 

    No member give thanks

  • Bizflyer

    Bizflyer

    10 Dec, 2015 08:58 am

    Heard a while back JetBlue and Norwegian were looking into an airline alliance would be nice for either as JetBlue partners with most of star anyway and Norwegian could partner with SAS.

    Well I can hope anyway.

    No member give thanks

  • domesticgoddess

    domesticgoddess

    10 Dec, 2015 09:54 am

    Hopefully this will lead to Azul joining Star Alliance.

    No member give thanks

  • SH Tan

    adelguy

    10 Dec, 2015 11:51 am

    Scoot and Silkair to be Connecting Partners please

    No member give thanks

  • elchriss0

    elchriss0

    11 Dec, 2015 09:57 pm

    silk air should be made a full member

    No member give thanks

  • Herman  G

    mancho90

    17 Dec, 2015 06:31 am

    Well… Star Alliance is full of “low cost” airlines with just few exceptions. Most of the members in this alliance claim to be regular airlines, but at the end they are just low cost airlines thru all the flights… Based on my experience those airlines with very bad on board and ground services are: UA, SK, AC rouge, CA, LO, ET, ZH, A3, MS, AI and OU. Those who are going “down the hill” with their service is TK, AC, AV and TG… after that I could say that SQ, LH, NZ, NH and LX. I’m not sure about all other airlines because I haven’t flown recently. But you could feel how cheap in customer service they are on 11 of them and not so good with 4 for them.

    No member give thanks

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20 May, 2019 03:11 pm

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