QantasLink unveils new 'Recognise' aircraft livery

QantasLink unveils new 'Recognise' aircraft livery

Qantas has unveiled a new regional livery on a QantasLink Dash 8 Q400 aircraft as part of a movement to recognise Aboriginal and Torres Strait Islanders in the Constitution of Australia.

The aptly-named Recognise campaign already has over 200,000 supporters ahead of a referendum to acknowledge these individuals by securing a resounding ‘yes’ vote when the matter goes to the polls.

“As an Australian icon, Qantas is proud to lend its support towards ensuring the first chapter of Australia’s story and the people who forged it are recognised,” said Qantas Group Executive Olivia Wirth.

Support is bound to spread further across the country with QantasLink progressively adding the Recognise logo to its entire fleet of 31 Q400 aircraft.

“We hope that many Australians will see this huge R on the plane as it travels around the country and be inspired to get involved in this historic opportunity to bring the nation together,” said Recognise joint campaign director Tanya Hosch.

“And once we commit, it’s crucial to back up that commitment by taking action to help spread the word, build this people’s movement and bring about this great achievement for the country.”

The Recognise-printed aircraft follow a Qantas Boeing 737-800 bearing Aboriginal ‘Dreamtime’ artwork, unveiled last year.

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Chris Chamberlin

Chris Chamberlin (ChrisCh)

[email protected] / @ChamberlinChris

Australian Business Traveller journalist Chris Chamberlin lives by the motto that a journey of a thousand miles begins with a single step, a great latte, a theatre ticket and a glass of wine!


  • Andrew McKenzie


    13 Aug, 2014 01:04 pm

    I'm not sure how I feel about this. Bill Shorten has made recent statements saying the change to the constitution should go beyond a symbolic gesture. Many Australia's will rightly be uncomfortable by this and Shorten has guarnateed that it will become a partisan political issue. So this is probably an imapproriate gesture by Qantas.


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  • tuzza1


    13 Aug, 2014 01:21 pm

    Er, a business like this making a political and potential divisive statement? I dont think thats a good business decision as its sure to alienate some customers. Ah well, they really do some strange things QF.

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  • hutch


    13 Aug, 2014 01:30 pm

    Recognising the traditional owners of the land shouldn't be a divisive issue.

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  • Andrew McKenzie


    13 Aug, 2014 01:43 pm

    It shouldn't be but if they are planning to go beyond a symbolic change to the constitution people have a right to be concerned (the law of unintended consequences). How can Qantas urge a 'yes' vote (as they have in their press release) when we haven't even seen the question?

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  • TheRealBabushka


    13 Aug, 2014 03:04 pm

    Define the extent of recognition.

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  • DB


    13 Aug, 2014 01:31 pm

    I think they should be saving their money and keeping out of political issues.

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  • Fonga


    13 Aug, 2014 01:44 pm

    Entirely appropriate for Qantas to do this and consistent with the company's long history of supporting aboriginal culture and place in Australian society. Virgin should get on board too. This will be a bi-partisan campaign once the ALP sorts themselves out and is long overdue.

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  • Merc25


    13 Aug, 2014 02:12 pm

    I say well done Qantas,

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  • undertheradar


    13 Aug, 2014 02:16 pm

    Wholly support this. QANTAS isn't owned by/affiliated with any political party/govt, so it's free to express it's views. About time some people pulled their heads out of the sand to join the  21st century and officially recognize that there were OTHER Australians who inhabited this country for thousands of years before the 'white invasion'. It's a MAJOR part of this countrys history and the constitution should reflect that. For goodness sake, it's not going to 'signal the demise of civilization'!! 


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  • concorde70


    15 Aug, 2014 09:59 am

    The fact that you feel comfotrable calling it 'white invasion' shows that this issue is divisive. Companies should stay out of politics, especially when the issue has no direct bearing on its business.

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    13 Aug, 2014 04:11 pm


    Would be great on the a380 but seeing as it only ever goes to SYD and MEL would be inaffective

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  • Brent


    14 Aug, 2014 04:13 pm

    An issue only becomes political, when it does not have bi-partisan support. 

    Many companies get behind issues that they, as a collective corporate entity, feel to be inline where their mission and vision.

    Corporate lobbying, in this case for constitutional change, can be incredibily powerful.

    Acting as a responsible corporation, should not be restricted to aviation activities alone.


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20 Sep, 2017 08:24 am


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