Qantas signs Aussie model Jessica Hart as

Qantas signs Aussie model Jessica Hart as "trend consultant"

A fashion-centric reinvention of the Flying Kangaroo continues this week as Qantas brings Aussie supermodel Jessica Hart on board as the airline's first 'trend consultant'.

The Sydney-born and now New York-based Hart, who has featured in Victoria's Secret shows and Sports Illustrated shoots, appears to be a long-time Qantas fan.

She'll work with Qantas to ensure the 94 year old airline has a modern edge, in the same vein as Martin Grant's chic uniforms... 

... and the choice of Kate Spade amenity kits and Aurora Spa skincare products.

Hart's role will be "to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground," the airline says, "in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers."

“Jessica will bring a fresh eye to some terrific initiatives we are looking at to bring extra style to the Qantas experience" adds style-savvy Qantas exec Olivia Wirth.

Hart's first project: creating a unique 'Feels Like Home' scarf with local designers Bird and Knoll to be launched in September and sold through David Jones and for $298.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


  • Doubleplatinum


    17 May, 2015 02:59 pm

    "Gosh I love qantas hands down the best airline in the world" - thank god they arent paying her to tweet or for PR!! Seems like another overpaid celebrity "ambassador" role

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  • TheRealBabushka


    17 May, 2015 05:18 pm

    Well you've got to keep the egg beaters going to maintain the froth!

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  • Matt


    18 May, 2015 09:33 pm

    The tweet was from 2010

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  • Stephen787


    17 May, 2015 08:21 pm

    And who is going to buy a $298 scarf?

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  • Hugo


    18 May, 2015 09:45 am

    Lots of people. But who is going to buy a $298 Qantas-branded scarf, that's the question.

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  • djcz


    17 May, 2015 08:50 pm

    "Just boarded my Qantas flight to BA" ? Does she mean British Airways? Or am I stupid and dont know an abbreviation for a country? 

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  • Mal


    17 May, 2015 08:54 pm

    That tweet's from 2010 when Qantas used to fly to Buenos Aires, in 2012 they shifted to Santiago (the hub of OneWorld partner LAN).

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  • KG


    18 May, 2015 10:04 am

    She meant EZE.... I hope she get's a crash course in airport codes!!

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  • David Flynn


    18 May, 2015 10:49 am

    I suggest she didn't mean 'EZE', and that like almost all travellers she's tallking about the name of the city she's flying to, not the airport code. Not everybody's an avgeek obsessed with three-letter IATA codes :P

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  • davar98


    18 May, 2015 09:01 am

    Stupid, stupid, stupid.

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  • drandyc


    18 May, 2015 09:58 am

    Bring back Deborah Hutton I say. Reliable and beautiful, like a good 747.

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  • nix584


    18 May, 2015 01:47 pm

    Yes! Someone should tell Qantas that if they want people to 'feel like home' when on their planes, they need Deborah back ASAP!

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  • nix584


    18 May, 2015 01:48 pm

    What's up with the tail of OQC? Surely there was one widebody at SYD with a fully painted tail they could have had her pose in front of?!

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  • nix584


    18 May, 2015 01:50 pm

    Oh my mistake, it's just the rudder off-centre.

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  • smit0847


    19 May, 2015 04:23 pm

    Why did they pay a model to design fashion? Models wear what they are told to wear, not what they think is fashionable. Its a bit like getting a flight attendant to fly the plane - they're vaguely familiar with the cockpit but actually have no idea how to fly it.


    Why wouldnt you get a fashion designer to design fashion?

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18 Jun, 2019 07:16 am


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