Qantas signs Aussie model Jessica Hart as

Qantas signs Aussie model Jessica Hart as "trend consultant"

A fashion-centric reinvention of the Flying Kangaroo continues this week as Qantas brings Aussie supermodel Jessica Hart on board as the airline's first 'trend consultant'.

The Sydney-born and now New York-based Hart, who has featured in Victoria's Secret shows and Sports Illustrated shoots, appears to be a long-time Qantas fan.

She'll work with Qantas to ensure the 94 year old airline has a modern edge, in the same vein as Martin Grant's chic uniforms... 

... and the choice of Kate Spade amenity kits and Aurora Spa skincare products.

Hart's role will be "to connect what’s trending in fashion to what Qantas customers can experience in-flight and on the ground," the airline says, "in an arrangement that will draw on her knowledge of global fashion and lifestyle trends to work on projects benefiting Qantas Frequent Flyers."

“Jessica will bring a fresh eye to some terrific initiatives we are looking at to bring extra style to the Qantas experience" adds style-savvy Qantas exec Olivia Wirth.

Hart's first project: creating a unique 'Feels Like Home' scarf with local designers Bird and Knoll to be launched in September and sold through David Jones and Qantas.com for $298.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

15 comments

  • Doubleplatinum

    Doubleplatinum
    Banned

    17 May, 2015 02:59 pm

    "Gosh I love qantas hands down the best airline in the world" - thank god they arent paying her to tweet or for PR!! Seems like another overpaid celebrity "ambassador" role

    No member give thanks

  • TheRealBabushka

    TheRealBabushka

    17 May, 2015 05:18 pm

    Well you've got to keep the egg beaters going to maintain the froth!

    No member give thanks

  • Matt

    zelda707

    18 May, 2015 09:33 pm

    The tweet was from 2010

    No member give thanks

  • Stephen787

    Stephen787

    17 May, 2015 08:21 pm

    And who is going to buy a $298 scarf?

    No member give thanks

  • Hugo

    Hugo

    18 May, 2015 09:45 am

    Lots of people. But who is going to buy a $298 Qantas-branded scarf, that's the question.

    No member give thanks

  • djcz

    djcz

    17 May, 2015 08:50 pm

    "Just boarded my Qantas flight to BA" ? Does she mean British Airways? Or am I stupid and dont know an abbreviation for a country? 

    No member give thanks

  • Mal

    Mal

    17 May, 2015 08:54 pm

    That tweet's from 2010 when Qantas used to fly to Buenos Aires, in 2012 they shifted to Santiago (the hub of OneWorld partner LAN).

    No member give thanks

  • KG

    KG

    18 May, 2015 10:04 am

    She meant EZE.... I hope she get's a crash course in airport codes!!

    No member give thanks

  • David Flynn

    David

    18 May, 2015 10:49 am

    I suggest she didn't mean 'EZE', and that like almost all travellers she's tallking about the name of the city she's flying to, not the airport code. Not everybody's an avgeek obsessed with three-letter IATA codes :P

    No member give thanks

  • davar98

    davar98

    18 May, 2015 09:01 am

    Stupid, stupid, stupid.

    No member give thanks

  • drandyc

    drandyc

    18 May, 2015 09:58 am

    Bring back Deborah Hutton I say. Reliable and beautiful, like a good 747.

    No member give thanks

  • nix584

    nix584

    18 May, 2015 01:47 pm

    Yes! Someone should tell Qantas that if they want people to 'feel like home' when on their planes, they need Deborah back ASAP!

    No member give thanks

  • nix584

    nix584

    18 May, 2015 01:48 pm

    What's up with the tail of OQC? Surely there was one widebody at SYD with a fully painted tail they could have had her pose in front of?!

    No member give thanks

  • nix584

    nix584

    18 May, 2015 01:50 pm

    Oh my mistake, it's just the rudder off-centre.

    No member give thanks

  • smit0847

    smit0847

    19 May, 2015 04:23 pm

    Why did they pay a model to design fashion? Models wear what they are told to wear, not what they think is fashionable. Its a bit like getting a flight attendant to fly the plane - they're vaguely familiar with the cockpit but actually have no idea how to fly it.

     

    Why wouldnt you get a fashion designer to design fashion?

    No member give thanks

Guest

18 Jun, 2019 07:16 am

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