Following last month's overhaul of the Qantas Frequent Flyer scheme, the airline is gearing up to launch a new points-earning restaurant strategy.
The 'earn points as you wine and dine' proposition has been a bit of a bumpy road for Qantas Loyalty.
A Qantas Restaurants scheme, launched with great fanfare in February 2014 to allow diners to book a table and earn frequent flyer points with every meal, was shuttered in January 2019.
“Our research has shown us that the majority of our members have great enthusiasm for dining on a regular basis and do so both personally and professionally," espoused then-Qantas Loyalty CEO Lesley Grant when the scheme debuted.
December 2017 saw Qantas Loyalty begin an extensive partnership with the Rockpool Dining Group, covering over 60 brand-name outlets across Australia, but this will also end on 16 August 2019.
Under the current partnership, hungry high-flyers can earn 1 Qantas Points per dollar spent at Burger Project and Fratelli Famous.
There's a 2 points per dollar haul at more upmarket establishments on the Rockpool roster including Bar Patron, Spice Temple, Rockpool Bar & Grill, Sake Restaurant & Bar, Rosetta Ristorante, Cut Bar & Grill, Fratelli Fresh, Munich Brauhaus, Bavarian Bier Cafe and The Bavarian.
Where to from here?
Australian Business Traveller understands that Qantas is preparing a new restaurants partnership strategy – which may still involve The Rockpool Dining Group in some form – with more news on this expected to break in August.