Qantas set to launch new points-earning restaurant program

Qantas set to launch new points-earning restaurant program

Following last month's overhaul of the Qantas Frequent Flyer scheme, the airline is gearing up to launch a new points-earning restaurant strategy.

The 'earn points as you wine and dine' proposition has been a bit of a bumpy road for Qantas Loyalty.

A Qantas Restaurants scheme, launched with great fanfare in February 2014 to allow diners to book a table and earn frequent flyer points with every meal, was shuttered in January 2019.

“Our research has shown us that the majority of our members have great enthusiasm for dining on a regular basis and do so both personally and professionally," espoused then-Qantas Loyalty CEO Lesley Grant when the scheme debuted.

December 2017 saw Qantas Loyalty begin an extensive partnership with the Rockpool Dining Group, covering over 60 brand-name outlets across Australia, but this will also end on 16 August 2019.

Under the current partnership, hungry high-flyers can earn 1 Qantas Points per dollar spent at Burger Project and Fratelli Famous.

There's a 2 points per dollar haul at more upmarket establishments on the Rockpool roster including Bar Patron, Spice Temple, Rockpool Bar & Grill, Sake Restaurant & Bar, Rosetta Ristorante, Cut Bar & Grill, Fratelli Fresh, Munich Brauhaus, Bavarian Bier Cafe and The Bavarian.

Where to from here?

Australian Business Traveller understands that Qantas is preparing a new restaurants partnership strategy – which may still involve The Rockpool Dining Group in some form – with more news on this expected to break in August.

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

12 comments

  • flyme2themoon

    flyme2themoon

    4 Jul, 2019 09:10 am

    It was a surprising partnership in the first place and insignificant compared to the previous appealing partnership with Dimmi which awarded 100 points per guest per booking. I used the Dimmi platform frequently in the past, however didn’t even bother to provide my frequent flyer account number at Rockpool, Spice Garden etc for all the minimal points it would have provided.
    No member give thanks

  • TheBigM

    TheBigM

    4 Jul, 2019 11:32 am

    The partnership gave 2 points per dollar at the restaurants you listed.


    Unless you somehow ordered <$50 per person, which is possible but I'd suggest atypical, then you'd be getting more than the 100 points with Dimmi.

    For most people it would be fewer points with Dimmi than with the Rockpool partnership.

    No member give thanks

  • Aidan

    Aidan

    4 Jul, 2019 09:16 am

    Wonder if this means Neil Perry may no longer be the Qantas food guy, in the future. Most likely I’m reading too far into this.
    No member give thanks

  • David Flynn

    David

    4 Jul, 2019 10:00 am

    I'd say zero impact in the ongoing relationship between Neil & Qanats.
    No member give thanks

  • Nate Webster

    Concorde1990

    4 Jul, 2019 12:41 pm

    I wish Qantas would drop NP. Sick of his rubbish.
    I earned quite a few points through the old Dimmi arrangement... booking for party of 6-10 once a week plus the fortnightly brunch for 2-4.
    I wonder if there will be a replacement? UberEats?
    No member give thanks

  • MHG

    MHG

    4 Jul, 2019 02:06 pm

    Couldn't more with Concordel 1990. Time for QF to jettison NP and find someone who can prepare normal food. Rabbit and arty fart food is not my go. I find his restauants are way overpriced and the food is average at best. Not being able to gain points won't worry me as I have given his restauants up.
    No member give thanks

  • alyopsis

    alyopsis

    4 Jul, 2019 02:14 pm

    I always though the best thing about Neil Perry were his various marscapone berry trifles, which never found their way onto the Qantas menus. I agree that the partnership is old getting. I reckon the only involvement Mr Perry has with the Qantas kitchen these days is picking up his monthly cheque
    No member give thanks

  • Michael63

    Metoo

    5 Jul, 2019 12:18 am

    It was worth a few hundred points here and there. I had more than one occasion where the machine to credit points didn't work and lost a few. Followed up with management but no one cared. Not worth the hassle.
    No member give thanks

  • cderrick

    cderrick

    5 Jul, 2019 03:56 pm

    Heads up... I dined at Sake on Tuesday (2/7) and they informed me that they no longer accept QFF points to redeem or earn
    No member give thanks

  • markpk

    markpk

    5 Jul, 2019 05:04 pm

    And I see Qantas has also off loaded their golf program.
    No member give thanks

  • Andrew Barkery

    Andrew Barkery

    6 Jul, 2019 02:27 am

    I still prefer the former way where you or I or any QFF member, could just walk into a restaurant with the Qantas Frequent Flyer tag/label on the door post glass.
    Easy.
    Then the system was changed where a booking was needed, pain in the ar** in my case, as I don't normally plan, I just walk into an eatery/restaurant and order, then pay.
    Don't think that there was a Neil Perry eatery in Adelaide.
    Qantas Loyalty should go back to the easier former system, of providing restaurants a tag/label and have the restaurant details on their website.
    But I guess it cost them too much money for this.
    No member give thanks

  • Dale

    hakkinen5

    6 Jul, 2019 12:17 pm

    I'd have to say that the ability to earn points or not has zero impact on where I choose to dine.
    No member give thanks

Guest

22 Jul, 2019 08:28 pm

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