Qantas launches Lifetime Platinum frequent flyer status

Qantas launches Lifetime Platinum frequent flyer status

Qantas' highest-flying travellers will be able to secure their top-tier frequent flyer status for life with the introduction of Qantas Lifetime Platinum in a raft of changes to the Qantas Frequent Flyer scheme.

But that lifetime of Platinum perks such as access to first class lounges won't come easy: Qantas has set the bar at a stratospheric 75,000 status credits earned across the life of your Qantas Frequent Flyer membership.

That's equivalent to almost 130 business class return trips between Sydney and London: over 6,000 bum-numbing hours in the air.

In other words, Qantas Lifetime Platinum will be hard-earned – as befits what the airline is positioning as "the ultimate recognition" for its most loyal passengers, who arguably spend more time in Qantas' airport lounges than their own lounge room.

Qantas will join the ranks of only a handful of airlines offering lifetime membership at their top-tier frequent flyer level, alongside Oneworld partners British Airways and Finnair. 

More than just a Lifetime Platinum card

Eligible frequent flyers will be contacted by Qantas ahead of the September 2019 launch of the Lifetime Platinum status tier.

It's expected that the first wave of Lifetime Platinum card-holders will number in the hundreds rather than the thousands, with the Lifetime Platinum roster being even more exclusive than the invitation-only Chairman's Lounge.

However, the airline promises they'll get more than just a shiny new card for their travel wallet. Qantas Lifetime Platinum will come with perks, service and recognition above and beyond standard Qantas Platinum membership, rolled into a secret set of "unpublished benefits".

How to earn Qantas Lifetime Platinum status

To pocket a Qantas Lifetime Platinum card you'll need to ratchet up a total of 75,000 lifetime status credits throughout your Qantas Frequent Flyer membership.

That compares to 14,000 status credits for Qantas Lifetime Gold and 7,000 for Qantas Lifetime Silver (neither of which will be changing, despite rumours to the contrary).

It's not yet known if Double Status Credit promotions will count towards your Lifetime Platinum tally – Qantas has said it will release further details on the Lifetime Platinum proposition closer to the September 2019 launch date.

Read more: How the Qantas Frequent Flyer 'overhaul' will affect you

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

102 comments

  • mviy

    mviy

    20 Jun, 2019 10:35 am

    Over double what’s needed for the BA equivalent. 35k-45k LTSC would have been a reasonable tally.

    Would need to know what the “unpublished benefits” and what value they provide to even consider chasing it (unlikely to chase it even then at that ridiculous tally).

    They could have set a lower LTSC requirement but insisted on a high proportion being flown on QF flights.
    No member give thanks

  • Kronocrusada

    Kronocrusada

    22 Jun, 2019 12:24 am

    I agree, might as well go chase BA's equivalent
    No member give thanks

  • BevanMcBevan

    BevanMcBevan

    20 Jun, 2019 10:41 am

    Whoa, 75,000 Status Credits! I'm still catching my breath....
    Member who gave thanks

    TonyTraveller

  • wdeguara

    wdeguara

    20 Jun, 2019 01:22 pm

    As one of the benefits of acheiving Lifetime Platinum, I think they should name a plane after you.
    Member who gave thanks

    TravelWatch

  • traveller90

    traveller90

    20 Jun, 2019 04:08 pm

    That is also approx. $1.200.000 in airfares!!!!!!!!
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  • David Chan

    DavidChan

    20 Jun, 2019 10:48 am

    So you have to be Platinum One for more than 20 years to get it? That is crazy. Only 15 more years to go!
    No member give thanks

  • GregXL

    GregXL

    20 Jun, 2019 11:02 am

    Or Platinum for some 60 years!
    No member give thanks

  • patrickk

    patrickk

    20 Jun, 2019 03:40 pm

    It seems this is lifetime P1 to be more accurate. It took me 20 years to get Lifetime Gold and it seems 20years at P1 to get the shiny badge.
    No member give thanks

  • tomJ

    tomJ

    20 Jun, 2019 10:55 am

    You would be much better off moving to BAEC to chase LTP there as soon as you hit LTG with QF if you're the person who would go after something like this. 75k total status credits vs 14k + ~30k...

    As a benefit, it would also save you from putting all of your lifetime status eggs into one basket.
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  • John Phillips

    John Phillips

    20 Jun, 2019 11:03 am

    Looks like I qualify, but maybe not if double staus points are removed.
    Member who gave thanks

    DavidChan

  • Thomas Stephenson

    TJS

    20 Jun, 2019 11:05 am

    The best part of this article is that there is no change to the existing life time gold and silver status. I’m about 6 months away from life time gold and was very worried.
    No member give thanks

  • Nick888

    Nick888

    20 Jun, 2019 11:05 am

    So, if you're lucky you get your "life time platinum card" at age 80 (after 50 years of earning 1500SC/yr).

    I guess it's still a 'lifetime' card, even if you've only got a few more months to use it.


    Maybe one of the unpublished perks is a luxe wheel chair service or something.


    /s

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  • Punter888

    Paul Hunter

    20 Jun, 2019 11:06 am

    Yep, typical Qantas under current management! They have for years watered down and diluted the value of being QFF, from ramping up points needed for flights and upgrades to making it harder to actually use them, now lifting the bar to stratospheric heights for lifetime platinum. It is clear to me what Qantas is telling it’s loyal customer base, there is better value elsewhere in the Oneworld network. I woke up years ago and now rarely travel Qantas after doing the number. GLTA
    No member give thanks

  • AfricaTraveller

    AfricaTraveller

    25 Jun, 2019 09:17 am

    Agree completely. And congratulations in dropping the hot spud qantas! I left 20 years ago and I've never regretted it.

    What I do not understand is why there are so many mugs who stick with the Q despite being increasingly beaten about the head. Masochism perhaps?
    No member give thanks

  • Meridiengroup

    Meridiengroup

    20 Jun, 2019 11:06 am

    Wow! 75k! I just checked … after 28 years I have 30k and LTG from when it was launched. But, no way does this motivate me at all. Maybe time to see what SQ program feels like again. BAEC sounds like a smart move also.
    No member give thanks

  • JBH

    JBH

    20 Jun, 2019 11:06 am

    75,000 is an incredible 'enhancement'.
    No member give thanks

  • thelongroad

    thelongroad

    20 Jun, 2019 11:06 am

    So if you make platinum for 50 years, they’ll let you keep it (for however long you happen to have left).

    How nice of them.

    Assuming of course, that there are no further changes over the next 50 years...
    No member give thanks

  • Rufus1

    Rufus1

    20 Jun, 2019 11:13 am

    Yes, this is unrealistic for 99% of even the most frequent flyers. But as for storming off in a huff as some seem prepared to do - come on guys, this is something new. It's not as if they're "enhancing" an existing benefit...
    No member give thanks

  • ChristopherSolo

    ChristopherSolo

    20 Jun, 2019 11:20 am

    Consider my gob well and truly smacked. I'm not the most traveled person on earth, but I travel a fair bit, typically up the front of the bus and have been doing so for 20 plus years. I have approx 21k status credits to show for all of that. 75k required? Not in my lifetime.
    Member who gave thanks

    Brianey

  • John Phelan

    John Phelan

    20 Jun, 2019 11:23 am

    The whole point of LTP is that it is supposed to be attainable by only a very few - that's the whole point of the exclusivity of it.

    I'm surprised the thresholds for the various levels weren't increased - something has to be done about the overcrowding of lounges. As some have said - when almost everyone is an elite, then no-one is!
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  • cloud-9

    cloud-9

    20 Jun, 2019 05:53 pm

    Lounge overcrowding isn't just QF elites: it's the other ow elites taking the space!
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  • Lps988

    Lps988

    20 Jun, 2019 11:27 am

    Gees you'd be hoping DSC promotion counts towards the 75k target.
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  • Peter Gingell

    APACPete

    20 Jun, 2019 11:37 am

    Based on the price of a QF9/10 return in August you would be looking at a $1.5m to get to LTP. I would hope that the 'unpublished benefits' extend beyond a golf club membership, the odd bottle of vino and an iPad case. I have been in the system for 29 years and am a third of the way to LTP, so just another 58 years of QF loyalty to go!
    No member give thanks

  • Aidan

    Aidan

    20 Jun, 2019 11:38 am

    Wow in the long run just cheaper to fly business/first with cash on the airline you want.
    Getting 75000 only financially viable via allot of work payed travel.

    Gold for life seems like the sweet spot.



    No member give thanks

  • Jay Dee

    Jay Dee

    20 Jun, 2019 11:58 am

    With such a high target I can't imagine much of a return to make it worth it being by the time you hit it your air travel declines as does your mobility and joy of flying. Also, the only thing I don't like about Qantas is other frequent flyers and the entitlement the program has created. They've just set a new rod for their own back, waiting for my eyes to roll out of my head when the next demand starts with "I'm a lifetime platinum, so I should get my shoes polished on board" or whatever
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  • david.palfreeman@hotmail.com Palfreeman

    David P

    20 Jun, 2019 12:03 pm

    I heard Qantas youngest Platinum One Member was 12 years old, so if they keep that up they could be lifetime Platinum by their early 30s.
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  • conpt

    conpt

    20 Jun, 2019 12:16 pm

    I was somewhat excited when I saw the headline as I, foolishly, thought it would be something like 28,000 credits. That seems fair considering that would be around 20 years of Platinum. My reaction to the number is similar to this scene from Austin Powers.... https://www.youtube.com/watch?v=6Qy5Hn43V9A
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  • Linneth Bulli

    BBull

    20 Jun, 2019 12:21 pm

    Qantas only look after their interest obviously, look at their massive profit 370 millions just for FF Program. They don't care about their loyal customers that are spending a lot of money using QF. You can't even find buss class availability let alone 1st class to use that many points in your QF account. If you have a chance lock your points to SQ or EK to get FF flights.

    No member give thanks

  • John Phelan

    John Phelan

    20 Jun, 2019 12:33 pm

    The whole point of today's announcement is that there will be a sizeable increase in the number of awards seats in F, J and W.
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  • Tim Hughes

    TimHughes

    20 Jun, 2019 12:36 pm

    I have been platinum on Qantas for 16 of the last 19 years. I have 20k lifetime status credits. To get to lifetime platinum I would need to keep up my average Qantas travel for another 50 odd years. I look forward to getting a 100th birthday letter from the Queen and a life time Plat letter from Qantas on the same day.
    Member who gave thanks

    TonyTraveller

  • mabsi

    mabsi

    20 Jun, 2019 12:38 pm

    Lifetime to Qantas doesn't even mean much. My parents are about to lose their lifetime Qantas Club membership.
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  • John Phelan

    John Phelan

    20 Jun, 2019 01:17 pm

    Huh? What do you mean?
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  • judge

    judge

    20 Jun, 2019 01:33 pm

    I don’t know what mabsi means, but my lifetime QANTAS club membership has an expiry at age 80!
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  • cloud-9

    cloud-9

    20 Jun, 2019 05:55 pm

    Maybe mabsi's parents are approaching their 80th birthdays...?
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  • Barry

    Taxman42

    21 Jun, 2019 04:35 pm

    My Lifetime QANTAS Club runs out in 2065, I will be 123 then.
    No member give thanks

  • David Burton

    sakaiben

    20 Jun, 2019 01:03 pm

    I have avoided the general criticism of Qantas as there are always good and bad days when you travel. Overall I have been very happy with the airline.
    75,000 status points is simply offensive. If you flew this much you would be on first name basis with most of the Qantas crew. The chances of reaching this stage is so far out of reach for even the most frequent of flyers, Qantas is basically raising a middle finger to their most loyal customers.
    Definitely time to look at the alternatives.
    Members who gave thanks

    russell_abs, Brianey

  • John Phelan

    John Phelan

    20 Jun, 2019 01:19 pm

    Actually they reckon there could be 100+ people already in this category. LTG is the 'reward' for extended loyalty. LTP is intended to be available only to a very few.
    Member who gave thanks

    TonyTraveller

  • Tim Hughes

    TimHughes

    20 Jun, 2019 01:33 pm

    Which then begs this question - if it is for such a small number of people (say 100), all of whom know who they are and are already known to almost everyone at QF, then why announce it as a thing? Why not just call those 100 and invited them into a secret club? Why announce a program that is only going to be of interest to the top 1% of the top 1% and in unlikely to change the travel behaviour or anyone?
    Member who gave thanks

    TonyTraveller

  • Bill

    QF_ALT

    21 Jun, 2019 05:41 am

    And there is the folly of the matter. Ignoring the ridiculous qualifier, unlike P1, it could be achieved by majority travel on a partner airline. A 5 year P1 may well have spent far more with Qantas than a freshly minted LTP. The premise of loyalty thereby down the gurgler. Forget the rhetoric from the QF spin doctors who only believe their own BS on account of their intellectual limitations, this is self serving.
    No member give thanks

  • Shingi Sa

    davidzuo

    20 Jun, 2019 01:08 pm

    Wow, talking about goals! 62.5 years if keep earning on average 1,200 SC p.a., plus my age, that's truly a lifetime!
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  • russell_abs

    russell_abs

    20 Jun, 2019 01:20 pm

    Wow 75,000. I would have thought maybe 50,000 would have been a more realistic target. I will be interested to understand more of the "enhancements" but from my brief overlook it may encourage some of the more loyal QANATS flyers to hit say Platinum or Platinum One then spread the love a bit and end up enjoying Elite level in two programs. I will be very interested to see what other "enhancements" are made.
    Member who gave thanks

    TonyTraveller

  • russell_abs

    russell_abs

    20 Jun, 2019 01:37 pm

    Are the Stauts credits earned on partner airlines included in this calculationi.e. BA Cathy etc etc??
    No member give thanks

  • coventrys

    coventrys

    20 Jun, 2019 01:41 pm

    I also find this totally offensive. After almost 20 years of Platinum I have just over 40,000 status credits. This means that it would take me over 37 years of EXTREME loyalty to reach LTP. Ludicrous target for all but the few who enjoy company paid business class travel.
    Members who gave thanks

    Brianey, TonyTraveller

  • Bill

    QF_ALT

    21 Jun, 2019 05:46 am

    Coventrys - let me tell you, that doesn't anywhere near cut it with 4 - 5 Eu return p/a.
    No member give thanks

  • Clancy

    Clancy

    20 Jun, 2019 01:51 pm

    May have to change religions and become a Buddhist for some re-incarnation therapy, and enable another couple of lifetimes so I can qualify. It may be easier, in the long run... ;)
    No member give thanks

  • Gra380

    Gra380

    20 Jun, 2019 01:56 pm

    I think they need to concentrate in getting basics right. This afternoon my Qantas flight was cancelled (I understand these things happen). I called up to discuss the text messages I received and the message on the phone indicated there would be a 2 hour wait time to speak with someone.
    No member give thanks

  • jasmineg

    jasmineg

    20 Jun, 2019 02:01 pm

    In some ways i'm appreciative to Qantas for the move. I'd continued to be loyal post achieving life-time gold and years of plat and plat one on the possibility that lifetime plat would be announced. My loyalty, however, was based on the idea it would be reasonable - ideally 28k SCs or maybe 42k. But with 75k thats now released me to enjoy other airlines. I will of course still fly qantas, just not esuring i fly qantas. Thank you Qantas!
    Member who gave thanks

    TonyTraveller

  • craigh

    craigh

    20 Jun, 2019 05:55 pm

    Well said jasmine, my sentiments exactly. My Qantas loyalty handcuffs have now been removed. I reached Lifetime Gold some years ago now and I too will still fly Qantas but I will now explore other airlines and fly with the others much more often. My 5 years as P1 and many other years of Platinum don't seem to mean all that much to Qantas.
    No member give thanks

  • greg959

    greg959

    21 Jun, 2019 02:09 am

    Yeah, I reckon both comments above are spot on. I’ll be chasing status elsewhere internationally having hit LTG a few years ago in my late-20s.

    At least I know I’ll be able to get the standard suite of benefits when I fly domestically from LTG and the unrealistic LTP goal frees me up to to chase elite status with airlines that have better networks and hard products internationally like SQ/EK/EY.

    I’m sure they modelled this to death but 75K is just not a credible reach goal and I can’t imagine it will incentivise anyone who’s not already crusted onto QF really hard to keep their business with QF.

    I do 3-4,000 SCs p/y with them at the moment and I’m in my early 30s. There’s no way I’m doubling down to chase LTP. Maybe at 50K but not 75K, and certainly not when the trend in QF’s service proposition is towards a flattening of tier benefits (e.g. one class lounges in key international ports and similar boarding, baggage and queue benefits). You never see white signs anywhere on the QF network these days, not even on marquee pairings like the Kangaroo Leg - just black ones with an essay-length list of eligible tiers. It’s also quite clear that QF isn’t investing in First anymore (e.g. light touch A380 First refurb in the face of SQ, EK and EY’s recent great hard product offerings). Why chase LTP on an airline that’s not committed to a true Platinum offering?

    Like much of QF’s recent strategy, this reads like a data-driven decision that wasn’t road tested or thought through properly from a customer experience perspective. BCG may have won on the Jetstar call and its credit card awards work is clearly playing dividends but screwing up the core status proposition is a great way to kill the goose that’s laying the golden eggs.
    Member who gave thanks

    Johnny9

  • Bill

    QF_ALT

    21 Jun, 2019 05:49 am

    It could prove to be an own goal.
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  • TonyTraveller

    TonyTraveller

    20 Jun, 2019 02:01 pm

    This is a REAL slap in the face, I have spend 20 years flying Qantas (most weeks), a mix of mainly domestic and some international, I have been a Plat FF for 15 years, 2 of those were a Plat One FF status, to only have "earned" 33,000 status credits. Unless you are flying flexi business to and from the US/EU every month (for many years), its practical impossible to attain this level. 75k is ridiculous, no incentive there for me, zero....it needs a rethink, and for what real benefit?
    Member who gave thanks

    drgmarshall

  • Wayne McK.

    Waynemckewen

    20 Jun, 2019 02:08 pm

    I have continually been a Platinum FF for the last 15 or so years, normally do 3 or 4 or business trip to Europe / USA a year and only have 36k lifetime status credits, looks like I need to keep flying till I'm at least 80 yrs old. A little disappointed they went so high at 75k, my colleagues I work with that are members of other schemes....are already Lifetime in their top tiers
    Members who gave thanks

    TonyTraveller, drgmarshall

  • Wayne McK.

    Waynemckewen

    20 Jun, 2019 02:12 pm

    You would think after being a QF Platinum FF for 20 years consecutively you would qualify as a lifetime member, no they expect you need to be one for 40 years.....disappointed
    Member who gave thanks

    drgmarshall

  • AusFlyer

    AusFlyer

    20 Jun, 2019 02:13 pm

    Now if Qantas had allowed Status Credit transfers to family, it might be more doable!
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  • Dan

    TravelWatch

    20 Jun, 2019 02:29 pm

    Perhaps Qantas should adjust the program to be 75,000 SC for Lifetime "Platinum One", and then some lower figure for Lifetime Platinum.
    Members who gave thanks

    drgmarshall, npg-craig

  • born2fish

    born2fish

    20 Jun, 2019 02:46 pm

    If they want to thin the herd in the lounges etc, perhaps they should have increased LTG to say 20k and had LTP at say 40k, but 75k is cringeworthy.

    Up to 15% increase for premium cabin redemptions is not unreasonable when offset by (supposedly) more seat availability though. As somebody who only travels F longhaul, these changes have only pushed me away to other airlines whilst I run down my QFF balance. Just booked my next LHR with SQ after reading this. In SQ nice F Suites for $13,948 (and only $130 if I need to cancel), compared to QF at $17,026 on an arguably inferior product...…. an easy decision, see ya QF and hello SQ.

    No member give thanks

  • Bill

    QF_ALT

    21 Jun, 2019 06:00 am

    I wonder if the Irishman will see the irony in this. QF is in the "destined to fail" quadrant with a more expensive, inferior product. Just checked a QR (again best J product globally) AU- Frankfurt Nov $5325. QF +$2k.
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  • GregXL

    GregXL

    20 Jun, 2019 03:26 pm

    Disappointed that my QFF account doesn't already tell me how many SCs required to attain Life P. More disappointed about the target.
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  • Wayne McK.

    Waynemckewen

    20 Jun, 2019 04:16 pm

    You can find your lifetime SC so far on your Qantas FF webpage
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  • GregXL

    GregXL

    20 Jun, 2019 05:51 pm

    Yes, but will they add "You need x status credits to achieve Lifetime Platinum", where x is a ridiculous number. (I am already LTG)
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  • Michael Humphries

    Whale Watcher

    20 Jun, 2019 03:59 pm

    I hope VA is reading this. Maybe a lifetime ANYTHING would be a good start

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  • GregXL

    GregXL

    20 Jun, 2019 08:33 pm

    I think I have a good chance of out living VA
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  • David Key

    keyd82

    20 Jun, 2019 04:40 pm

    That's ridiculous, If you started today you would need to retain retarded platinum one for the next 21 years before reaching lifetime platinum. But for most people at 1500 a year would take you 42 years, To keep a job for 40 years that kept you at the basic platinum level is a long shot. So, in a nutshell, most people will acchive this in their 90's and who;s flying in their 90's. If I was a regular platnum freqent flyer I would feel like I just had a slap in the face.
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  • David Key

    keyd82

    20 Jun, 2019 04:44 pm

    Sorry it will take 31 years not 42
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  • John Phelan

    John Phelan

    20 Jun, 2019 04:59 pm

    It's not intended for your average Plat flyer - LTG is the lifetime reward for them. This is clearly intended for a very small number of people at the very upper end of QF's client base - basically the same sort of people who may well now be Platinum One and who spend a very large sum of money with QF over a lifetime. This is to cover those people in retirement.
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  • Luke Crowe

    luke.crowe

    21 Jun, 2019 12:55 am

    John - you seem like a Qantas employee, or someone that works for their PR agency based on you posting the same message over and over - nothing like staying on message!!

    Fact remains - BA offer lifetime Gold (One World Emerald - equivalent to to Platinum on Qantas), and it only takes 35,000 tier points (BA’s status credits). You need 1500 tier points to attain BA Gold (again for those not familiar - One World Emerald status - same as Qantas FF Platinum), so it would ONLY take 23 years to achieve that level on BA - compared to 63 years of you simply meet QFF Platinum status. As someone has said it is NOT accurate or truthful for QFF to claim this is Lifetime Platinum - 63 years of needing to obtain Platinum means if you managed to do that from the age of 18 - you’d only get to get Lifetime Platinum at the age of 81, not much time left to enjoy the benefits.

    As for your repeated message about overcrowding, the UK has 4x+ the population of Australia - BA must have far more top tier customers - and how do they manage where Qantas can’t?


    No member give thanks

  • Bill

    QF_ALT

    21 Jun, 2019 06:07 am

    But the spend doesn't need to be with QF. This is where the strategy fails. I fly JAL or AY to certain EU destinations frequently and receive the same SC allocation as if I had travelled QF. Spending not one $ with QF, I have the same opportunity as a rusted on QF file. One for the strategic d Einsteins not.
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  • Bill

    QF_ALT

    21 Jun, 2019 06:09 am

    Neglected to mention also, for considerably less money and better hard and soft product.
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  • TonyTraveller

    TonyTraveller

    21 Jun, 2019 03:14 pm

    John, other than the already available "entitlements" available to FF Plat One or Plat, what else does a Lifetime Plat Flyer receive? Nothing right?
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  • Grumpyoldman

    Grumpyoldman

    20 Jun, 2019 04:47 pm

    I have a confession - I think I am a target for this change. I have over 50k lifetime QF SC, and I do mix my business once it is clear I will get PlatOne on QF so I get Plat on VA. I will probably change my behaviour to reach lifetime platinum. I agree with most other comments though - more than 5x lifetime gold is an awful lot.
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  • chris p

    Booster

    20 Jun, 2019 05:01 pm

    I'm guessing the actual 'lifetime' of the Platinum lifer will be relatively short once they actually get there !
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  • Gary Coleman

    Gazza1

    20 Jun, 2019 05:23 pm

    I have 64,000 SC. I don’t fly much these days so I guess I miss out.Took me approx 16 years to get those.😢
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  • RyanK

    RyanK

    20 Jun, 2019 08:22 pm

    It's not too bad, you can wait for the annual/targeted double SC offers and should help you get there.
    No member give thanks

  • Punter888

    Paul Hunter

    20 Jun, 2019 05:27 pm

    It's clear to me that QFF has a hell of alot of loyal, regular & frequent flyer members and also a huge amount are Platinum and have been for some time and yet I feel Qantas takes it's FF for granted again & again. Perhaps, QFF has reached a tipping point and the "experience" we get is not so "special" compared to other Airlines, due to this runaway success and the fact that domestically there is soooooo little choice in Australia. I worked out along time ago, that there are alot of premium product offerings out there and they give much greater value than Qantas, yet they are also part of Oneworld, so I travel with Qantas 80-90% less than I used to, all the while enjoying better value, better experiences and being treated much more like a "valued" customer. Wake up Qantas, pull your heads out of the ground and start listening, to your best customers- you know the loyal one's that pay over the odds, regularly, for not so superior offering. Remember Qantas, they make you your huge profits......
    Member who gave thanks

    TonyTraveller

  • Bill

    QF_ALT

    21 Jun, 2019 06:13 am

    Amen. Imagine the response if all astute PFFs followed suit.
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  • Joshua Teoh

    doctorjosh

    20 Jun, 2019 05:38 pm

    Wow. Just...wow. I was not expecting 75k for LTP! I knew they wouldn't set it at 28k if they were to introduce it and was expecting somewhere between 40-50k. But 75k? That's just outrageous. They've really given me the incentive to change to BAEC once I hit LTG.
    Members who gave thanks

    DavidChan, tallinnman

  • mviy

    mviy

    20 Jun, 2019 06:01 pm

    If they are serious about wanting flyers to go for LTP they should add some intermediary LifeTime Goals e.g. Lifetime Partner Gold and/or LifeTime Guest Card (take an additional guest into the QF lounge than your status would normally allowed provided travelling with you on the same booking) and/or annual First Lounge vouchers etc.

    Offering no LifeTime Goals between 14k and 75k is ridiculous.
    Member who gave thanks

    DavidChan

  • Aidan

    Aidan

    20 Jun, 2019 06:04 pm

    Maybe this has been setup for a dystopian future where select customers can ‘purchase’ status points to get up the ladder.
    I think Qantas has been using Crown Casino’s gamification playbook.

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  • David Chan

    DavidChan

    20 Jun, 2019 06:12 pm

    Just no incentive to stay once I hit 3,600 points (usually takes about 5 months) since there is no chance I’ll make 75,000. Would be nice to have some incentive at around the 40,000/50,000 level (still a mind blowing amount of travel) - something achievable to aim for.
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  • Julian

    Quicksharp

    20 Jun, 2019 07:41 pm

    I can see the simplicity in the maths. 20 years at ~700SC = 14K (lifetime gold). 20 years at >3600SC = 72K (Lifetime platinum one). They just forgot the "one" off the title.
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  • maabbot

    maabbot

    20 Jun, 2019 09:33 pm

    I believe the alternative Qantas was looking at was automatic lifetime platinum for anyone who has walked on the moon. They realized there would be too many people so they chose 75000 SCs
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  • eminere

    eminere

    21 Jun, 2019 12:07 am

    What a joke.
    Member who gave thanks

    drgmarshall

  • getluv

    getluv

    21 Jun, 2019 12:27 am

    I don’t understand why people are so upset about LTP. It wasn’t an option a few days ago. Nothing has been taken away from you.

    QF wants LTP to be unattainable by most because that’s the point.

    But I swear QF can never win. They could have given away $100 to every FF today and they would have been trolled by the “I fly everyone else now because QF can’t keep up” crowd.
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  • greg959

    greg959

    21 Jun, 2019 02:20 am

    That’s because they’ve devised a very successful system of entitlement, that generates massive amounts of revenue based on illogical customer decision-making processes.

    The price they pay for getting customers to handover fistfuls of cash for largely intangible or overstated benefits is getting trashed in FF forums and having entitled customers spit dummies and talk down to their staff every time they do something that sheds light on how illusory that scheme really is.
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  • getluv

    getluv

    21 Jun, 2019 07:50 am

    Sorry. You’ve digressed quite a bit from the topic. I would argue many companies pay for employees pay to earn status with QF? What other options do you really have besides Velocity where there is no lifetime acknowledgment.
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  • gj

    gj

    21 Jun, 2019 12:52 am

    This is a slap in the face to loyal Qantas frequent flyerst. I pay for my trips, not work. I have 34000 status points, so am lifetime Gold and have been platinum for 10 years. Thank you Qantas for giving me the final nudge to look at other airlines and other options. Qantas have not been loyal to your premium customers who carry the profit margin for those premium seats for the airline
    Member who gave thanks

    TonyTraveller

  • Gilbeyallen

    Gilbeyallen

    21 Jun, 2019 02:04 am

    Has nobody noticed that this is is a classic marketing move. Hide the standard devaluation news - upper class seats now cost more - behind a supposed new benefit. 75k SC for LTP - we know that QF think we are stupid but this is a new level. 20 years at P1 by which time the rules will have changed anyway.

    Forget the news of more Y seats costing a little bit less on fees, it is still usually cheaper to pay cash for Y even after their piddleng reduction in fees (and why do we believe their spin that they are "taxes"). They know all too well that we use points for premium seats and upgrades and guess what - we have all been f'd over all over again.

    Unfortunately media get freebies from QF (this site included) so can only parrot the QF spin or they lose their food trough. QF know this and effectively use so called independent reviewers as a cheap extension of their marketing department.

    I'm at 42k SC after 20 years. P since inception and P1 last 4 years and I just feel ripped off all over again. It is nothing to bother aspiring to....

    My guess is that the 100 or so LTP are politicians whose tickets we paid for and were already CC holders.

    Member who gave thanks

    drgmarshall

  • greg959

    greg959

    21 Jun, 2019 02:25 am

    Am I the only one who is happy about the price hike for premium seats?

    I haven’t received a points upgrade or been able to get a decent premium award seat in 2 years as a P/P1 member and currently have 1.1M points and growing. I’d be happy to pay more if it drives people who are accumulating points from credit card applications out of the market and means I can actually get a seat or upgrade once in a while.
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  • Brandon Loo

    Brandon Loo

    21 Jun, 2019 07:04 am

    Hi gilbeyallen, I would respectfully disagree – sure, Qantas aren't going to lead with the devaluation news, but on their new FF website, the devaluation is mentioned in the third section along with a dedicated calculator showing you how many more points it'll take.

     
    In terms of AusBT, as you know we always strive to not be influenced by spin. This particular article is solely about LTP, but on the main article about the changes, the devaluation is clearly mentioned in the third paragraph along with its own dedicated sub-section with plenty of tables showing the points increase.
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  • drgmarshall

    drgmarshall

    21 Jun, 2019 03:33 am

    Any FF with QANTAS that has close to 75,000 status credits and is NOT already a Chairmans Lounge Guest must be a complete idiot. I think Qantas must now be extending its view about idiots to include all of us regular frequent flyers. I have over 20,000 SCs and there is no incentive here for anything. How incredibly disappointing.
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  • readosunnycoast

    readosunnycoast

    21 Jun, 2019 09:34 am

    SC's and Chairmans Lounge are completely unrelated and no comparison is possible.
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  • webtren

    webtren

    21 Jun, 2019 03:50 am

    Oh great! Even more economy pax in the lounges, security lines and priority boarding. Wish they would actually have a line for actual 1st and Biz pax... It's a joke now... Lines are bigger than the normal economy lines! #FWP
    No member give thanks

  • Ski717

    Ski717

    21 Jun, 2019 04:54 am

    What a lousy system after so much procrastination by quantas on this long sought next goal! Time to move onto other airlines now as their long awaited carrot on a next tier is totally a waste of time and money! You have lost my loyalty over 20 years and o am moving on now! Goodbye!!!! After 10 plus years as a platinum and life time gold of over 10 years also- waste of 20 years supporting you!
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  • readosunnycoast

    readosunnycoast

    21 Jun, 2019 09:32 am

    Takes 23 years of Gold to get to Lifetime Gold. 63 years of Platinum to get Lifetime Platinum. As they said in The Castle, "tell 'em they're dreamin". Surely this has to be a mistaken calculation. I'm on about 20,000 SC's and recently started using QF/Oneworld again. When all this spin started earlier in the week I (apparently foolishly) figured the Lifetime Platinum would be double Gold (in keeping with the relationships in Silver and Gold).
    No member give thanks

  • David Chan

    DavidChan

    21 Jun, 2019 09:33 am

    From reading all the responses here I guess the message is that there are a lot of very frequent flyers who are well beyond Life Time Gold and/or easily and regularly achieve P1 status who were hoping that Qantas would provide some additional benefit - some reward for loyalty well and beyond the existing tiers. These are the people that Qantas has pissed off the most. They must’ve known this would happen so it’s a “courageous” decision on their part.

    And for all those who have achieved LTP or are close - I say bravo! That’s Ryan Bingham epic legendary flying. I am just a kid (5 years straight P1) and can only look on in amazement.


    Member who gave thanks

    TonyTraveller

  • bert

    bert

    21 Jun, 2019 09:53 am

    As mentioned above move to BA, at least possible to achieve and then you can be OW Emerald for life. Takes 23 years at BA Gold, equivalent of platinum. Too late for me but anyone on P1 already life time gold move to BA.
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  • Craig Mcwilliam

    npg-craig

    21 Jun, 2019 10:16 am

    I think they have ,missed that their are many versions of loyalty, the LTP is not about loyalty its about the corporate dollar spend, there are many Australians who have toiled in small to medium enterprise for decades being loyal they have effectively been ruled out. my personal example I was gold before platinum was invented and have maintain platinum every year since it inception and I'm just 2/3's of the way to LTP. I don't think I could have been more loyal, I guess people like I fit into not big enough to be recognised based on ability to spend.
    No member give thanks

  • Sanjay Prakash

    sanj747

    21 Jun, 2019 11:29 am

    Absolutely agree @npg-craig. In a very similar situation working in a medium sized US HQ privately owned global company small company working in a small Aus office and we as an organisation in Aus have been very loyal to Qantas. We only fly Qantas both domestically and overseas. Do feel 50000 SCs would be a reasonable number to get LTP.
    Member who gave thanks

    npg-craig

  • Michael63

    Metoo

    21 Jun, 2019 12:22 pm

    Just as the vast majority of us won't be receiving an invitation to join the Chairman's Lounge we won't be getting a shiny new card saying Lifetime Platinum. Qantas would have checked their figures and know how many will qualify. Very few (CEOs etc) But it probably felt compelled to create LTP after so much online debate about it here and other forums. As long as they don't move the goal posts on LTS and LTG I'm fine.
    No member give thanks

  • Andyyc

    Andyyc

    22 Jun, 2019 11:39 am

    At 75,000 SC and limited opportunities for First Class travel (which earns maximum SC) within the Qantas fleet, Qantas may as well say that Lifetime Platinum Status is provided if you earn 1,200 SC every year.
    No member give thanks

  • Rodney Dalton

    dentmd

    22 Jun, 2019 11:57 am

    Agree 100% with Andyyc. For me nothing has changed. I am Platinum and LTG, have 30K SC's and over 2 million points, don't use classic rewards seats, always travel as far forward as I can, am now retired and over 65. No chance of LTP so for me its a myth.... Thanks Mr Joyce and team, for nothing.
    No member give thanks

  • Richard Lake

    rjlake

    5 Jul, 2019 03:53 pm

    I'm LTG for 6 years or so & Platinum for as many years.
    I have been loyal to Qantas hoping LTP would one day come in.
    But at 75K sc why would I be loyal any more??
    Even in my wildest dreams I couldn't get 75K sc's in my lifetime.
    May as well keep my LTG & be loyal somewhere else where dreams are reachable.

    No member give thanks

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24 Jul, 2019 05:39 pm

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