Oneworld Priority scheme helps frequent flyers spot status perks

Oneworld Priority scheme helps frequent flyers spot status perks

Here's a quick quiz: what frequent flyer status do you hold with your favourite airline, what tier does that equate to in the global Oneworld alliance system and more importantly, what time-saving and headache-reducing benefits does this deliver at the airport?

The savviest travellers will be able to reel that off the top of their head, along with their passport number.

But the rest – which experience tells us is a vast majority compared to the clued-in minority – have surprisingly little idea of the worldwide perks which accrue from their status.

Oneworld's new Priority scheme is an attempt to set that to rights.

The initiative uses new Oneworld Priority signage to highlight premium check-in counters, fast-track security channels, airport lounges and priority boarding lines available to frequent flyers with Oneworld's Ruby, Sapphire or Emerald status.

"We know that identifying where to take advantage of those privileges in often cluttered airport environments, particularly in unfamiliar surroundings, can sometimes be a challenge, even for the most frequent traveller" says Oneworld CEO Bruce Ashby.

“The new Oneworld Priority signage is designed to overcome that. The message to our frequent flyers is simple – look for the oneworld Priority logo to see where your oneworld privileges are offered."

The Oneworld Priority logo incorporates the relevant Oneworld frequent flyer gemstones to provide colour-coded status cues.

Oneworld's style guide will also ensure a consistent approach to the signage, regardless of which member airline you're flying.

Oneworld aims to have all of its member airline's hubs and a superset of 125 of the top airports for business travellers sprouting Oneworld Priority signage by the middle of next year, and "across all 1,000 plus airports on the oneworld network within the following 12 months".

Of course, Oneworld's not alone in highlighting its branded benefits.

Star Alliance – the world's largest collection of airlines, with 27 members on the books – is busy rolling out its Gold Track priority lane at airport security checkpoints...

... with SkyTeam's SkyPriority program also covers check-in lanes, security checkpoints and aircraft boarding.

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David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

9 comments

  • henrus

    henrus

    26 Jun, 2015 09:34 am

    You'll often find that airlines will extend benefits to other frequent flyers from other oneworld programs

    For example I am a lifetime silver ffq with qantas but when I fly cathay pacific I can use the business class checkin, they also tag my bags with business class bag tags and upon time for boarding I can use the prority boarding lane

    The last two benefits are unexpected but I have been receiving them for many years of flying cathay as a QF silver 

    No member give thanks

  • trevor2

    trevor2

    26 Jun, 2015 02:45 pm

    Much like Emirates treating Qantas frequent flyers better than Qanats itself

    No member give thanks

  • trevor2

    trevor2

    26 Jun, 2015 02:45 pm

    (In my experience anyway) *Qantas*

    No member give thanks

  • Dannyk

    Dannyk

    29 Jun, 2015 10:41 am

    Maybe as for the one guest rule it was an issue in Malpensia Italy and on the way back through Dubai as they would only let one of my parents in and blamed Qantas policy. It was OK they gave my 80 year old father water while waiting in the reception as mum and I showered. How many times I fly on my own

    No member give thanks

  • Andy H

    Andy H

    26 Jun, 2015 09:42 am

    It looks like for once Star Alliance and oneworld are taking a leaf out of SkyTeam's book. I found SkyTeam's 'Sky Priority' is more consistent and more recognisable then what is proposed by Star Alliance with 'Gold Track' and oneworld's 'oneworld priority'. It must have something to do with the Sky Priorty logo.

    No member give thanks

  • Hugo

    Hugo

    26 Jun, 2015 11:44 am

    One big problem with oneworld status is "Ruby", "Sapphire" and "Emerald". I'm not even sure whether the ordering in terms of value is correct, but it's certainly not obvious to anyone who doesn't buy gems in bulk.

    I guess they were just trying to copy-without-copying the Star Alliance scheme, but it makes no sense. Just bite the bullet and go with bronze-silver-gold like everyone else, guys. 

     

    No member give thanks

  • anthony watts

    anthony watts

    26 Jun, 2015 06:05 pm

    the problem OW hs is that they cant use bronze/silver/gold/platinum as those labels mean different things around the one world network.  so some heirachy had to be invented that airlines would match their own heirachy to. All I know is I'm emerald and that does me just fine!

    No member give thanks

  • BeijingBogan

    BeijingBogan

    29 Jun, 2015 11:20 am

    That would be in ideal world but there are different meanings to Gold Silver and Bronze in oneworld to different people. 

    Let's put it this way. Gold isn't quite Gold. I'd rather be a BA Gold than an AA Gold :) 

    No member give thanks

  • Doubleplatinum

    Doubleplatinum
    Banned

    26 Jun, 2015 02:01 pm

    Should hopefully make it clearer for those with no / low status who like to play dumb and take the piss as far as they can

    No member give thanks

Guest

21 Jun, 2019 07:40 am

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