Hyatt's boutique brand Hyatt Centric is planting its flag in Australia, with the hip new hotel to open in Hobart in early 2019.
The cosmopolitan vibe of the 221-room hotel will be well-suited to Hobart and attractions such as the Museum of Old and New Art.
Hobart has been one of Hyatt's strongest performing hotel markets in Australia in recent years, we're told, fuelled by a steady economy and strong tourism arrivals from China, the United States and the UK as well as domestic visitors from around Australia.
"The Hyatt Centric brand offers an upscale, cosmopolitan experience that was created for millennial-minded travellers" explains David Udell, group president Asia Pacific for Hyatt Hotels.
So what exactly does that mean? Less cookie-cutter rooms and more of a unique design plus mod-cons such as "Bluetooth-enabled electronics and salon-grade blowdryers."
Hyatt will work with Hobart-based JAWS Architects and Dreamtime Australia Design "to create bespoke, artisan and inspired interiors" for the property, in keeping with the other Hyatt Centric hotels dotting the globe.