Here is Crowne Plaza's patented 'hotel room of the future'

Here is Crowne Plaza's patented 'hotel room of the future'

In your head, picture your ideal, modern, ‘new breed of hotel room’. Perhaps it’s futuristic, filled with glossy tech and styled with glass, metal and floor-to-ceiling windows.

Now look at the featured image above. It might not seem like ‘the hotel room of the future’, but InterContinental Hotels Group is so confident in this new WorkLife room that it has successfully patented the layout and features for the Crowne Plaza Hotel and Resorts brand as part of a US$200 million investment by IHG to transform the Crowne Plaza brand over the coming years.

The differences and improvements are subtle, but the modern and purposeful design will put guests in full control of their stay.

Work hard, rest hard

The room features a flexible environment and distinct zones for guests to relax, work and recharge. The ‘welcome station’ is ready for bags, keys and coat when you arrive.

A desk area provides uncluttered space to focus. Rounding that off is a multi-purpose sofa nook equally suited to working, or kicking back with room service and relaxing.

Another small but considered aspect of the room’s design: the bed’s ‘cocooning headboard’ is pulled away from the wall and angles the bed towards the centre of the room where the TV is located, while also providing easier access to both sides of the bed.

The rest of the room’s furniture is similarly angled towards the TV, providing good viewing angles from all around.

The sleep experience is also integral to the WorkLife room. Guests can expect an exceptional mattress, luxurious bedding that is just the right weight, and soft or firm pillows with a selection of densities.

Technology-driven

A bugbear of many business travellers staying at hotels is the lack of charging ports, or bad placement of outlets. Some might involve moving furniture to uncover them, others might be so close to the floor or each other that larger adaptors can’t even fit in.

Naturally, the WorkLife room aims to eliminate all these problems, with charging stations – comprised of dual AC and USB power outlets – supporting up to 14 devices per room.

Crowne Plaza promises that guests will never be more than an arm's length away from a charging station, and never have to move furniture to reach outlets.

After quietly making its debut in 2017 at a handful locations throughout the USA, more than 3,000 WorkLife rooms are expected to be installed by early 2019.

Brandon Loo

Brandon Loo

Brandon divides his time between Perth and Launceston, with ample hours spent in airport lounges in between. He recently picked up photography and tries to capture the beauty of Tasmanian landscapes, aeroplane cabins and in-flight food, to varying degrees of success.
 

10 comments

  • Tom Wilson

    tommygun

    31 Aug, 2018 07:36 am

    I'm not sure the housekeepers will be too pleased with that centre sofa and table - looks to be more difficult for making beds.
    No member give thanks

  • airADL

    airADL

    31 Aug, 2018 08:11 am

    Noise reduction between rooms the Melb CP is woeful for this
    Paper thin walls
    No member give thanks

  • Peter Gingell

    APACPete

    31 Aug, 2018 12:32 pm

    If this is a business traveller's room. What is it with the 2 beds?
    No member give thanks

  • xtfer

    xtfer

    31 Aug, 2018 02:50 pm

    The TV is on an angle from literally every location, which is daft, but at least I can charge my 14 devices at the same time.

    This is a joke right?

    Member who gave thanks

    brettepi

  • jtung

    jtung

    31 Aug, 2018 03:12 pm

    Haha, let's see if they will put a curved 4K TV in their rooms.
    No member give thanks

  • sgb

    sgb

    31 Aug, 2018 04:01 pm

    Paper thin walls in a hotel are just not on.
    No member give thanks

  • Jay

    ausJCP

    31 Aug, 2018 04:57 pm

    "We angled the bed to face the TV! And some other minor tweaks!"

    Groundbreaking.
    Member who gave thanks

    brettepi

  • kimshep

    kimshep

    2 Sep, 2018 01:47 pm

    Gotta ask: What happens with rooms with 2 double/queen sized beds?
    No member give thanks

  • kimshep

    kimshep

    2 Sep, 2018 01:52 pm

    Should have added:

    Pics 1 (angled) and pic 3 (not angled) defy the layout graphic plan shown.

    No member give thanks

  • Exploring999

    Exploring999

    4 Sep, 2018 08:32 pm

    One thing can be said for this “hotel room of the future” - it is absolutely consistent with the Crowne Plaza brand - mediocre, uncreative, bland, generic and poorly designed. Crowne Plaza is the Sears Roebuck of hotel brands sandwiched between more appealing and stylish brands above, and economy better value brands below.

    While the identity-less Crowne Plaza brand does provide a flow of incremental franchise fees to IHG, the Crowne Plazas that offer a compelling product or value proposition to the customr are few and far between.

    This “hotel room of the future” offers nothing futuristic or innovative or thoughtful. I suppose it offers a slight upgrade over the generic 1980’s style of most Crowne Plaza rooms, but not by much.
    No member give thanks

Guest

24 May, 2019 05:29 pm

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