Etihad is reportedly open to joining Star Alliance

Etihad is reportedly open to joining Star Alliance

Etihad Airways has opened the door to working with and potentially joining Star Alliance as the airline seek to re-invent its business model to include new alliances and codeshare partnerships.

Etihad launched its own partner alliance scheme in 2014 with seven other airlines of which three – Etihad Regional, Airberlin and Niki – no longer operate, while Alitalia continues to struggle after filing for bankruptcy in 2017.

Arabian Business reports that Etihad Aviation Group CEO Tony Douglas indicated the airline could be looking at building closer ties with Star Alliance, beginning with codeshare flights with Star Alliance members, along the same lines as its agreement with Star Alliance member Lufthansa.

“In the past, the Etihad Group was identified as being an alliance itself and, consequently, under the rules of Star Alliance, its members were not allowed to engage in collaboration with us on codeshares,” Douglas said, although he reportedly "stopped short of saying anything that would confirm Etihad would be joining the global Star Alliance network just yet."

The airline would shift away from a "growth for growth’s sake" strategy and instead “look for sustainable growth”, which would see a role for “partners to build connectivity with their networks through codeshares wherever both parties agree to do so,” he added.

As previously reported, Etihad is also considering adding premium economy class to its fleet, cutting back on the number of aircraft it has on order and 'right-sizing' its network to focus more on point-to-point flights than the current Emirates-style 'super hub' model aimed at making Abu Dhabi the crossroads for connecting passengers from all corners of the globe.

“The eventual aim of this process is for Etihad to be in the best shape to ensure its long-term sustainability, enabling it to meet the challenges of an aviation industry in constant flux," Douglas said.

This will likely include cancelling scores orders for Airbus and Boeing jets as Etihad puts the brakes on a long-running and costly attempt to close the gap with larger Persian Gulf rivals Emirates and Qatar Airways.

Read more: Etihad mulls premium economy, fewer new planes, revamped network

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

12 comments

  • cbourl

    cbourl

    11 Aug, 2018 05:46 am

    Please!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!1
    No member give thanks

  • CityRail

    CityRail

    11 Aug, 2018 09:18 am

    Good news. I hope this can force Virgin Australia to join Star Alliance as well - the only way to save its Tasman business.
    Member who gave thanks

    kimy54

  • Andrew

    andyf

    11 Aug, 2018 12:27 pm

    Will Air NZ allow that?
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  • Dan

    DanV

    11 Aug, 2018 01:05 pm

    EY is likely to be facing a veto from UA.

    UA (along with DL) have been vocal among the US3 of the 'alleged' unfair competitive practices of ME3.

    The *A ship has long sailed for VA. NZ and UA will very likely veto any VA application, along with the lack of interline arrangements for NZ post Oct. That's how much they hate each other.
    No member give thanks

  • Vik Jay

    MarkivJ

    11 Aug, 2018 03:01 pm

    Veto from UA, LH and SQ why have all been VoCal about unfair competition from the MEB3
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  • Satoshi Takayama

    Michael Kao

    11 Aug, 2018 11:20 pm

    The only reason I can think of UA vetoing EY is its current partnership with AA. But that partnership isn't that strong so it won't be surprising if EY turns to UA as its US partner.

    AA has already allowed QR joining OW (and they openly hate each other) so I don't see why UA would veto EY from joining.
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  • AB__CD

    AB__CD

    12 Aug, 2018 02:42 am

    AA allowed QR to join OW, and following the sham agreement where the ME3 won in every important way, the US carriers just aren't interested in attacking them anymore, as the deal allowed them to save face.
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  • Steven Beale

    melbtraveler

    11 Aug, 2018 09:58 am

    Yes Please and bring Virgin Australia along with you for the ride
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  • StudiodeKadent

    StudiodeKadent

    11 Aug, 2018 02:45 pm

    I always thought SkyTeam was the better fit, considering Etihad invested in at least one SkyTeam airline (Alitalia). In addition, Etihad is allied with Virgin Australia, just like Delta is. It would also give Korean Air a domestic Australian partner too.

    But who knows. Alliances are becoming less important and less rigid over time so maybe it will happen and maybe it won't.
    No member give thanks

  • Martin  Slobodnik

    msport2012

    11 Aug, 2018 02:57 pm

    Agreed, VA’s only chance is SkyTeam.
    Member who gave thanks

    kylebb

  • spudseamus

    spudseamus

    11 Aug, 2018 08:20 pm

    Traveled in EY in its “ Reimagined “ era and they won me hands down . Flew 2017 and they lost me . I wish them well on their restru
    No member give thanks

  • k lane

    KRL2018

    14 Aug, 2018 10:06 pm

    I suspect the ship has well & truly sailed for VA moving to Star Alliance or One world given Air NZ would veto for Star & it would be a non starter in OW - options are limited and I suspect knowing this they are staying as they are

    Eithad has codeshare with Air New Zealand with ANZ also having agreement they ( EY ) do not fly to NZ market direct - with Qatar in OW - Star Alliance first choice would be Emirates but given that's unlikely - Eithad would be boost

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16 Aug, 2018 04:15 pm

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