Already boasting a superb first class experience from lounges at the airport to suites in the sky, Emirates is buffing up the rest of its inflight offering through partnerships with premium brands Bowers & Wilkins, Bulgari and BYREDO skincare.
Passengers settling into their first class suite on the Airbus A380 or Boeing 777 will find Bowers & Wilkins' new E1 noise-cancelling headphones at the ready.
These lightweight headphones, made of high-grade materials including aluminium and sheepskin leather, are a perfect partner for Emirates' inflight entertainment system which puts a library of almost a thousand movies, 400 TV 'channels' and 2,400 music and podcast channels at your fingertips.
However, we'd suggest dialling up the new Bowers & Wilkins Superior Sound playlist to really show what the E1's can do, as this mix is built around a selection of tracks which Emirates cites as being "selected for their acoustic excellence."
Emirates is also extending its BYREDO 'wellness kit', Moleskin-style notebook and pen – initially launched on its new Boeing 777 first class suites – across the fleet.
The allergan-free products include a facial toner, hydrating eye cream and calming Chamomile pillow mist spray and a roll-on sleep oil to apply to your pulse points.
The popular Bulgari amenity kits are also being refreshed in both first class and business class and will feature Bulgari’s Eau Parfumée Au Thé Vert green tea fragrance alongside skincare essentials.
The first class kits will be seen in eight designs and a new range of colours for men and women, with eight additional designs for business class – four for men and four for women.
In related news, Emirates has also pulled back the curtains on a refresh for its lounge at New York's John F Kennedy International Airport.
Open to the airline's first class, business class and top-tier Skywards frequent flyers, the revamped lounge shares familiar hallmark design elements from Emirates' other lounges around the world and offers always-enjoyable views across the airfield.