Emirates has persistently plugged Dubai as being the crossroads of the modern world when it comes to air travel, and it's found a novel way to bolster that claim.
Here's a look at a clever redrawing of the airline's route map from the conventional flat map (typically a cylindrical-based Mercator or Miller projection, or so the cartography boffins tell us) to one which puts Dubai almost at the centre of the world.
By peeling and then unfolding a world map into these slices (a helpful AusBT reader advies this is a 'Waterman Butterfly projection) Emirates also gets to underscore its oft-used bullet point that over a third of the world’s population lives within a four-hour flight from Dubai, while two-thirds are within an 8-hour flight.
"The strategic location of Dubai makes it possible for us to serve almost 90% of the world’s population with non-stop flights," Emirates president Tim Clark has said in the past
"Our aim has always been to connect travellers from around the world to Dubai, and other destinations with just a single stop via our hub".
Whether travellers will spend much time stoping over at that hub remains to be seen.
Dubai continues to pour money into tourist attractions and infrastructure, with the aim of making it the world’s most visited city – a task for which it has to exceed 16 million visitors a year in order to to push London off the top of the tourist ladder.
The challenge is to make Dubai something other than what's been called "a must-see but somewhere you only need to visit once."
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