Why do European airlines love 'Euro-business' class?

By SimonFrost | Dec 24, 2018, 01:26 PM
Other than taking up less space (less pitch), why the passion for “Euro-business” in Europe? How often does the “curtain” get moved back and forth? Why not something like PE with just a few extra inches of pitch in the first few rows?
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By oliver_adl | Dec 24, 2018, 05:06 PM
Probably just to give them more flexibility and make it cheaper to offer. Euro-business is generally cheaper than business in AU domestically compared to economy tickets.

I flew 4 flights in October with Swiss and TAP in 'Euro-business' and apart from the seats the service otherwise was pretty good though you don't get the same level of attention as in AU domestic business classes.

On one Swiss flight out of Zurich there were 5 or 6 rows of 'business' and each seat was full while most were just two rows (with the middle free of course) so it seemed they are setup to move the curtain around.
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By djtech | Dec 24, 2018, 08:37 PM
It gives them incredible flexibility to price their seats. For the high seasons with ultra-high demand, they can afford to price business at a VERY high premium whilst maintaining a very full cabin and in the low season continue to offer a high priced premium product without having empty seats.
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By Clancy | Dec 26, 2018, 07:03 AM

No more room in J than economy means the return per m2 is significantly higher in J, great business decision for the airline. Personally I struggle on the value and offering v Aus, but there are many pax who are more than happy to pay the >5x price for J v economy.

Me, I prefer to fly economy in exit rows and make best use of the lounges.

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By BigH | Dec 26, 2018, 11:37 PM
Even Lufthansa is like this. We are indeed spoilt in AU
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By Geoffair | Dec 27, 2018, 11:55 AM
EU majors have to compete with LCCs and they do that successfully by densifying seating such that both classes are the same pitch with a flexible partition.
Some majors leave the middle seat vacant in J class.
Australia doesn't have LCC competition like the EU where two LCCs each have more European pax than any major.
QF SYD-MEL is the 2nd most profitable route in the world so they are happy to provide better seating
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By paulkaz | Dec 27, 2018, 05:53 PM
The Euro airlines can’t predict J demand on each of the huge number of flights they have so the fixed seat system. I was on a BA flight to Stockholm where 2/3 of the flight was in front of the curtain. Imagine the revenue return costing BA max €20 in booze and food. If the exit row falls in Y it’s much better value.
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By alex_upgrade77 | Dec 28, 2018, 08:22 PM
Also remember that much of the business (J) class demand in Europe is connecting traffic onto long haul. The airlines are obliged to provide a J class cabin for those pax but still maintain the flexibility of a movable curtain for high leisure sectors where there isn't much premium demand otherwise. At Christmas I flew from Athens to London via Frankfurt on Lufthansa in J class for only 100Euros more than economy total.
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By JohnUKAUS | Dec 30, 2018, 12:13 AM
I worked out of Heathrow as a senoir crew member for 20 years and the load are what is important in the seating. On a Monday morning 1st flght out of LHR you could have 80 business class on the return you may have 10. So after landing and the aircraf was cleaned, you changed the seating and moved the curtain. I once did a Airbus A321 AMS-LHR with the all seats business class but on the way over just 4. It's the louges and express check in, fast track securtiy (At LHR that was a big plus) and other enhancments. LHR-EDI 50mins, LHR-AMS 40mins (on a bad day for the service 30mins on a A321 195 seats) Yes a service was done.
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By Davedownunder | Jan 01, 2019, 12:33 PM
So if BA can serve 80 business class passengers on a 30 min flight why do airlines insist that on a long haul flight you have your seat up etc 20 mins before landing?
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By Geoffair | Jan 04, 2019, 11:59 AM
Probably because crew have to check more pax, many may not be frequent flyers, or with children and that takes longer.
Best service was on the very old PanAm B727 shuttle from FRA to West Berlin, a beverage and snack on 25 minute flight. Cleared up on the descent to land!
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