Does the W brand suit older people (not just millennial)

By djtech | Oct 03, 2018, 02:04 PM
The SPG group says the W brand caters to millenials and judging from how they name and design their products it certainly looks like it. Have you guys stayed at a W hotel and found it not to your taste? I am considering booking it for my visiting brother and grandparents.

If the W is not a right fit, any suggestions for a good luxury hotel in brisbane?
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By silentiger86 | Oct 03, 2018, 02:53 PM
W is definitely suited to the younger clientele. I love it but I am not sure your grandparents would find it appealing unless they enjoy quirky design etc
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By Ricardo | Oct 03, 2018, 03:06 PM
We're over 50 and stayed in W's in Singapore, New York and elsewhere and loved them. If you want to stay in "American-Beige' chain hotels, then this is not for you. It is for people that don't want the same-old, same-old and like quirky/different.
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By watson374 | Oct 03, 2018, 03:08 PM
If you're after somewhere luxurious and fresh but a bit less quirky, you might want to look at the Sofitel.
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By John Phelan | Oct 03, 2018, 10:01 PM
I don't think the W will be to their tastes. I'd suggest Sofitel, Marriott, Treasury,or - if the visit is not until mid-November or later, the all-new Westin.
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By djtech | Oct 04, 2018, 11:44 AM

I don't think the W will be to their tastes. I'd suggest Sofitel, Marriott, Treasury,or - if the visit is not until mid-November or later, the all-new Westin.

Being mariott/spg loyalist, westin and mariott seems like a great choice. I just wanted to consider the W given that its newly constructed. I'm looking for more of a luxury hotel and i am guessing the westin would be the more premium option?

Last edited by djtech at Oct 04, 2018, 05.40 PM.
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By s4172249 | Oct 04, 2018, 07:38 PM
Most suggestions on here so far are a bit boring and derivative, if reliably comfortable. Brisbane has had a host of new 5 star hotels open recently and I’ve stayed at most, and would particularly recommend Spicers Balfour in New Farm, The Emporium in South Bank, and Ovolo Inchcolm. The Calile on James St also looks lovely though I am yet to stay there. All are five star designer / boutique smaller luxury hotels.
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By s4172249 | Oct 04, 2018, 07:39 PM
I’ve also stayed at The W in Brisbane but would agree it’s aimed at a younger demographic, however it’s still very nice and people of all ages would enjoy staying there. It has unrivalled views too
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By tommygun | Oct 05, 2018, 05:50 AM
I know Brisbane well and here are some personal views:
Sofitel: building is 30 years old (former Sheraton) and rooms can be noisy, but nice Sofitel fit out. Above central station.
Marriott: ditto older building, fit out traditional and comfortable with river views but getting a bit worn (refresh due next year). Quite a walk from shops, restaurants etc.
Spicers: good boutique but need a car.
Emporium: well regarded but a long way from anything of interest to older people.
Inchcolm: good boutique but away from shops etc on steep hill, need to use taxis.
Hilton is very central but definitely cookie cutter Hilton.
Stamford Plaza is on the river, older but well maintained, next to gardens, quiet because all rooms face river, 4 blocks from central shopping area, smaller rooms with very large bathrooms.
Hope this helps.
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Dan Ho

By s4172249 | Oct 05, 2018, 11:56 AM
The new Emporium is in south bank, which i’d say is in the middle of lots of areas of interest for any visitor to brisbane, including older people. Loads of restaurants and cafes around too.
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