British Airways is upgrading its Club Europe business class meals

British Airways is upgrading its Club Europe business class meals

British Airways is rolling out new meals for its Club Europe business class service as the flag-carrier continues to sharpen its appeal to premium passengers.

September 12 2018 will see the introduction of dishes built around cornerstone 'best of British' ingredients.

At launch, the menu will feature shaved Herefordshire roast beef on a tartar cream with rocket, British Reared Pork sausage and mash and a 'celebration of British cheeses'.

A pepped-up breakfast menu will help business travellers kick-start the day...

... with a refreshed selection of light bites...

 

... and healthy yoghurts.

A new vegetarian café sandwich selection called ‘Life On The Veg’ will also debut as part of the revised menu.

On what BA describes as its "longer short-haul flights to destinations such as Faro," Club Europe passengers will be offered the choice of two hot options and one cold dish.

BA is also revamping its Club Europe drinks cart with the promise of new wines served in quarter bottles and coffee provided by British speciality roaster Union Hand-Roasted.

Menus on flights to and from Heathrow will also be changed every fortnight, compared to the current monthly rotation, and include more seasonal dishes featuring produce from around the British Isles.

"Many of our fliers travel regularly so we think they’ll appreciate more variety and great quality ingredients," reasons Carolina Martinoli, British Airways’ Director of Brand and Customer Experience.

"Our new long-haul Club World menus are proving incredibly popular and we want to be able to replicate that quality and choice in our short haul Club Europe cabin too.

BA has already ploughed a significant portion of an earmarked £4.5bn (A$8bn) spend into improved meals on international business class flights... 

... a wider selection of Champagnes and local English 'sparkling wines' in lounges and above the clouds...

... new bedding as part of its 'sleep service'...

... plus adding WiFi to its fleet and refreshing its Club World business class.

Of course, what everyone is waiting for is the reveal of British Airways' all-new Club World business class seat, which is expected to be revealed towards the end of this year or early 2019 ahead of the launch of BA's first Airbus A350 jets.

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

6 comments

  • PERflyer

    PERflyer

    5 Sep, 2018 06:12 am

    Looking forward to see what they can come up. Like Qantas their A380 business class is very in need of a hard product upgrade.
    No member give thanks

  • Stephen Howell

    ratrace

    5 Sep, 2018 07:04 am

    We’ll see!
    No member give thanks

  • Tom Wilson

    tommygun

    5 Sep, 2018 07:43 am

    Qantas take note.
    No member give thanks

  • lazblue

    lazblue

    5 Sep, 2018 09:35 pm

    I hope not!

    Not sure if you've flown BA recently - their "Club Europe" product is pretty awful in terms of food and service. The publicity photos look nice but will have to wait and see what this "upgrade" is like in practice.
    No member give thanks

  • AJW

    AJW

    6 Sep, 2018 11:08 am

    Hey? Qantas domestic business, which is the equivalent of Club Europe is already far better.

    As for BA I don't mind the current Club Europe breakfast, but the rest time for change.
    No member give thanks

  • Dejan Narat

    DCW

    5 Sep, 2018 10:02 am

    Oh God they need to!
    We flew Club Europe Athens-LHR on the 6th August,
    We Flew on a rotten 767, The seats were broken, did not recline. Flight attendants didn't care, BA service centre still have not responded to my complaint!
    Service was akin to Tiger!
    Food was something Qantas wouldn't serve in Economy Mel-Syd

    We flew BA11 LHR-SIN, on the 9th of August, Service once again appalling. Food horrible. Even with the upgraded service
    My wife and I chose the same meal, they came out looking completely different!
    Lucky my 6 year old had the kids meal!!

    BA's Club world is pathetic!

    Saving Grace was QF36 to Melbourne!!!!!
    No member give thanks

Guest

21 May, 2019 03:02 am

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