BA Executive Club to remain closed to Australian frequent flyers

BA Executive Club to remain closed to Australian frequent flyers

2018 looks to be a year of change for the Avios loyalty platform behind British Airways' Executive Club, but re-opening the scheme to Australian travellers isn't on the cards.

BA used to allow residents of Australia and New Zealand to join its frequent flyer program but pulled down the shutters in June 2003, directing its customers to the Qantas Frequent Flyer scheme to "earn and redeem points when travelling on British Airways flights."

Qantas' decision to walk away from its joint venture with British Airways in favour of an alliance with Emirates in 2013 spurred some hopes that BA would recant on blocking Australian residents from BAEC membership.

However, a spokesman for the British flag-carrier confirmed to Australian Business Traveller that there are "no current plans" to bring back Executive Club membership as an option for its Australian flyers.

The Avios Group – which operates the loyalty schemes of British Airways and its IAG-owned siblings – will adopt 'dynamic pricing' from 2018, according to IAG's annual Capital Markets Day investor presentation on November 3, 2017, along with the launch of a 'single points bank' shared between all IAG airlines including British Airways, Aer Lingus and Iberia.

Approached by Australian Business Traveller, Avios spokeswoman Lynn Maddison declined to offer any clarity on the shift towards dynamic pricing, and would only comment that "there are ... no imminent plans to launch the Avios Travel Rewards Programme in Australia."

David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

5 comments

  • Scott Rawlings

    sra35

    23 Nov, 2017 06:52 am

    My guess is their new format will be dynamic for them and not their members. If you are desperate to join up with BA you just nominate your home address as your favourite London hotel
    No member give thanks

  • Adam T

    AT

    23 Nov, 2017 06:57 pm

    Did anyone at BA get the Qantas memo that BA flights are treated as partner for points and status! Give us a break.
    No member give thanks

  • Brian Williams

    evilbrian

    24 Nov, 2017 02:48 pm

    If you're really keen on joining BA Exec and you live in Australia, it's simplicity itself. Just sign up with your browser connected via a VPN and selecting a UK IP address, and then use a real UK street address on the sign-up form. I used the address of a hotel in Bournemouth and it worked like a charm..
    No member give thanks

  • bl812

    bl812

    24 Nov, 2017 03:40 pm

    One of the worst business product,why bother??
    No member give thanks

  • Sam Wardill

    Samw

    24 Nov, 2017 03:53 pm

    9000 points for Qantas domestic flights!!!!
    No member give thanks

Guest

27 May, 2019 11:46 am

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