IN BRIEF | Airbus has revealed details of an extensive report into 'billionaire buying habits' as the company seeks to further tap the rich vein of potential VIP jet customers.
We've got the full report available for download, but here are some key take-outs.
- One of the findings is that when billionaires travel, they want to take their lifestyle into the air, and that often means travelling with an entourage – such as those looking after them and advising them on the ground.
- Billionaires in the Middle East favour travel to Europe, including the Mediterranean, which can be reached in flights of just a few hours.
- Differences in billionaires’ buying behaviour can be explained by variations in age, how long they have possessed wealth, and their geographic region. Billionaires in the Middle East have an average age of 61, for example, and tend to be focused on passing on their attitudes and values, as well as their wealth.
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