Air New Zealand's new livery revealed

Air New Zealand's new livery revealed

Air New Zealand's fleet is in for a makeover, with bold new livery incorporating the iconic New Zealand 'fernmark' logo.

The new livery will introduced later this year as part of a worldwide NZ$20m (A$16.7m) marketing campaign between Air New Zealand and Tourism New Zealand.

Most aircraft will be dressed to impress in the airline's standard white livery, which will now feature a dramatic black section sweeping up from the rear of the wings, as seen blow in this PR shot showing the Boeing 787-9 Dreamliner due for delivery next year (and which will likely launch on the Auckland-Shanghai route).

However, Air New Zealand will continue to paint a select number of aircraft in a distinctive 'all-black' variant of the new design.

Click here to download large lush images of both liveries [3.5MB ZIP file].

The design process involved extensive consumer testing including focus groups both in New Zealand and overseas, with the airline stating that 78 percent of those surveyed believing the country's familiar 'fernmark' should be incorporated into the airline's new look.

Also read: The world's best-looking aircraft liveries

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David Flynn

David Flynn (David)

[email protected] / @djsflynn

David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

12 Comments

  • htc

    htc

    11 Jun, 2013 01:28 pm

    Looks awesome!

    No member give thanks

  • AusFlyer

    AusFlyer

    11 Jun, 2013 01:49 pm

    Must admit that I like the all black version better than the other one.

    No member give thanks

  • David Flynn

    David

    11 Jun, 2013 02:53 pm

    You're not Robinson Crusoe on that score - it almost makes ou wonder if they should do most of the fleet in all-black and save the white livery for special aircraft (eg 787-9) so that it stands out a bit more.

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  • FrequentFlyer

    FrequentFlyer

    11 Jun, 2013 02:43 pm

    Much more interesting than the plain white fuselage that too many airplanes are painted in now!

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  • russell

    russell

    11 Jun, 2013 04:32 pm

    They are both striking liveries. Well done Air NZ. 

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  • moa999

    moa999

    11 Jun, 2013 05:45 pm

    Koru and the fern just don't seem to gel together.

    Would have been better dump the koru to just with the text, and have the fern sweeping up into the tail...

     

    Apart from that its just another white jet with a coloured tail and plane font...

    Also done nothing on the engines. A Maori motif (like new Fiji Air) would look good.

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  • ioswoody

    ioswoody

    18 Jun, 2013 10:53 am

    Even just have the Koru on the engines

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  • Ezra

    Ezra

    12 Jun, 2013 02:57 am

    Generally I like where they are headed with this design, but in my opinion is seems clunky and unfinished. They've slapped two motifs at the end of the plane with neither being dominant or gelling with the other.

    Why not move the fern elsewhere on the plane and tone down it's domination? (I know this is similar to their previous design). Or, as someone suggested, move the koru next to the name and place the fern on the tail?

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  • ioswoody

    ioswoody

    18 Jun, 2013 10:54 am

    The Koru should be on the engines and the fern can then go further up the tail.

    Then over time drop the Koru off the engines and you have then changed your motif without losing your brand

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  • haydensydney

    haydensydney

    12 Jun, 2013 10:39 am

    Beautiful livery - it's a tad sad to be letting go of the teal tones (simply due to nostalgia) but overall, i'm very happy with the direction of the branding.

    Nice work NZ!

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  • Brian Williams

    evilbrian

    14 Jun, 2013 11:50 am

    The Kiwis are sorting themselves out in the graphic design department. Nice new plane livery, and finally got a decent one-day cricket uniform

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  • Broderick Boyd

    brobro

    14 Jun, 2013 03:45 pm

    You cant tell me Qantas livery and your one day cricket team are the shining light in graphic design......because they are not.

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  • pika

    pika

    14 Jun, 2013 02:29 pm

    After reading the AusBT lead about 'bold new livery', I expected something good. However, what they've done is a disappointment.

    There are now two icons. The original symbol, plus the fern. Corporate logos should only have one symbol. AirNZ should decide which one it wants to be, and get rid of the other.

    No member give thanks

  • Longreach

    Longreach

    14 Jun, 2013 05:23 pm

    Looks rather un-Australian. Is this NZBT?

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  • Broderick Boyd

    brobro

    15 Jun, 2013 09:08 am

    Deal with it idiot!

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  • Al Glidden

    AlG

    18 Jun, 2013 08:52 am

    Longreach, I think it's your comment that is un-Australian.

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  • Grant Williams

    gwilli1

    18 Jun, 2013 08:43 am

    What an awesome livery 

    No member give thanks

  • gordy

    gordy

    3 Sep, 2013 11:35 pm

    I Like the All Blacks Fern rather the new version that is about to come, you will not have the white back ground behind the new fern. Even better just repaint the 70s Scheme The Big 10s looked great in that (AWESOME).

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18 Nov, 2017 08:00 am

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