Air New Zealand responds to criticism over 'swimsuit safety video'

Air New Zealand responds to criticism over 'swimsuit safety video'

Air New Zealand has responded to critics of its latest inflight safety video starring Sports Illustrated swimsuit models, saying the beachside setting made it "entirely appropriate" that the ladies wear bikinis.

The Kiwi carrier is well known for its decidedly different safety videos, which are as much a global marketing tool as a way to ensure your seat belt is indeed fastened low and tight.

But AirNZ has had to leap to the defence of its 'Safety in Paradise' video, even on the basis of a 'behind the scenes' teaser released ahead of the actual video's debut later this month.

That's a novel experience for the airline after previously well-received clips starring Betty WhiteBear Grylls and an assortment of Hobbits.

"We have been careful to ensure Safety in Paradise has been produced in a way that is tasteful" maintains Air New Zealand spokesperson Andrew Aitken told Fairfax NZ, adding that it was "entirely appropriate they're wearing beachwear and we were careful to ensure all talent were in appropriate wardrobe choices".

The airline says it carried out extensive tests with a  section of customers and staff to ensure the video achieved the right balance between entertainment and safety messages.

'Safety in Paradise' will begin screening on Air New Zealand flights this month, but here's the 'behind the scenes' clip which everybody's talking about.

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David Flynn

David Flynn (David)

[email protected] / @djsflynn

David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.
 

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20 Jun, 2018 07:52 am

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