Virgin CAN'T be serious about this. $10,000? Whoever buys this has 'sucker' stamped on their forehead!!

haha, i bet you there will be some people purchasing this!

They may as well live at the airport, get a life, seriously.

Is there any other way to get lifetime access (like QFF Lifetime Gold?). 

No AM, I asked Virgin about lifetime status when I shifted my business travel to them but they don't have any lifetime status right now.

You know, I could maybe see the sense in buying lounge access for a few years if the price was right and if you weren't platinum or gold, which means Virgin will need to wait a year and let all the complimentary Qantas memberships drop off their list. If you didn't think you could maintain Gold or Platinum then maybe for $2000 you might buy lounge membership for two years. But to drop $10 grand in one hit, even for lifetime membership, forget it!

While I wouldn't personally pay the money wasn't Qantas selling lifetime QC membership for around $6k several years ago when you could still buy it rather than earn it? Adding inflation seems about right, whether or not QC and DJ are equal offerings can be debated.

you can get membership to Virgin Lounge through various travel agents that have corporate associations with virgin at $269 or so pa. eg. medical societies, law societies etc. So $10,000 seems very steep, unless you consider yourself flying for the next 40 years or so, and sticking with virgin!

Back in the  90's, the Co I was employed with @ the time shelled out $4200+ for my QC Life membership. It was my TA,they paid to me ..

As for shelling out $10K, I do know some-one did just that...Yes it was their "OWN" money, not Travelling Allowances, dont know if I 'd go that far...