We like Virgin Australia's funky new airport lounges. We're always happy to spend a few hours in them.
But would we hand over $10,000 of the hard-earned in order to ensure lifetime entry?
Would you, for that matter?
Because a cool $10k – well, $9,750 to be exact – is what Virgin is asking in exchange for "the opportunity to invest in a Lifetime membership to the Virgin Australia lounge, securing access for life."
If you're 60 years or over you get a discount to $6,750, because 'lifetime access' has a bit less pull when you're just a few decades away from The Final Boarding Call.
The deal also includes lifetime access to the Sydney lounge's direct kerbside entry, private security screening and check-in plus reciprocal access to Air New Zealand lounges in Australia and New Zealand when flying trans-Tasman and within New Zealand, but still...
In the words of the great Australian philosopher Darryl Kerrigan, "Tell 'em they're dreaming!".
About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.