Sounds like what Lufthansa has for its top tier frequent flyers.  Now let's see them drive you to the aircraft in a Porsche Cayenne...

It's a  bit overboard really... Particularly for domestic flights. If it is for international and helps you through the formalities then I can understand but really... It's just Virgin trying to get some more attention. 

I guess it's a far better attention getter than let's say . . . grounding your airline?

And with the way SYD and MEL airports have been lately with the extreme ques, why not have that personal touch, bags carried for you and problems solved. Saves having to call the reservation centre number. And as was pointed out, it is for the very high end value guests who are probably used to having a PA with them or organising everything for them.

I think it would just slow you down. I rather get off the plane and be on my way.

What's it got to do with grounding the airline anyway? It's totally unrelated...! 

The high value, very high milage frequent flyers who are being targeted here are not the ones who have half a dozen PA's managing their phone/email while they go out to the golf course... They're the road warriors, who are flying very frequently and on flexible (or sometimes, J class) fares. Everybody I know who might fall into this category would consider an escort a waste of time - they walk from the curb to the priority security line to the lounge and to the priority boarding line.

Those who needs escorts bring them theirselves (ie politicians...)

I'd assume this is more like Qantas' Chairmans Lounge aimed at those with a lot of financial power/influence - CEO's and travel managers of large companies, federal politicians etc. rather than very frequent flyers...

Not sure I'd want to use this sort of service... If you're this frequent a traveller, you have your ways of doing things and are familiar with all the tricks - no need to be bogged down with another layer of 'customer service'.

I guess its a way to "fast-track" through the smaller but equally important business airports. Might be usefull at busy times when running late. Good to see service still evolving at VA.