Virgin Australia will be escorting its most valuable frequent flyers through the airport with a new Concierge service due to start at Canberra and on the Gold Coast, CEO John Borghetti confirmed to Australian Business Traveller.
"Effectively, what it says is exactly what it is: it's a concierge service. There'll be someone meeting and greeting you on arrival at the terminal and taking you through."
While intended for the crème de la crème of Virgin's Velocity Frequent Flyers, Borghetti wouldn't be drawn on specific eligibility other than saying it's for "certain -- obviously high-status -- people."
Borghetti explained how Concierge works: "Let's say you're a high-end Platinum. We'll know you're on that plane, or there'll be someone to meet you at the curbside if you so wish."
"It's to make sure the experience through the airport is all fine. And if there's any issues you need help with, well, that's what they're there for."
If that doesn't sound like your kind of style, Borghetti is quick to assure that low-key travellers can opt out.
And while keeping his powder dry on on timings or additional -- potentially international -- locations, Borhgetti admitted that there is definitely "a plan to roll out (the Concierge service) in other places".
In a wide range of announcements today, Virgin Australia also plans:
- Fast-track Premium Valet and check-in at Melbourne (with Sydney already in operation and Brisbane due to start soon)
- Samsung Galaxy Tab 10.1 Android tablets for wireless entertainment streaming on board
- New 1-2 configuration proper business class on Virgin's smaller Embraer E-190 jets
What do you reckon about the Concierge service? Would you like the full rockstar treatment, or would you rather slip into the lounge unobtrusively? Share your thoughts with fellow AusBT readers in a comment below.
About John Walton
Aviation journalist and travel columnist John took his first long-haul flight when he was eight weeks old and hasn't looked back since. Well, except when facing rearwards in business class.