Thai Airways has provided a sneak peak of the new and predictably rather purple 'Royal Silk' business class seats of its Boeing 787 Dreamliner.
This snap, shared via the airline's Instagram account, confirms the airline has gone with a different seat design to the rest of its fleet.
It's the B/E Aerospace Diamond business class seat, which some travellers will already be familiar with through its appearance on United Airlines' own Boeing 787s (below).
Thai's Boeing 787-8s will sport 24 of these Royal Silk business class seats which are 21 inches wide with a 60 inch pitch and recline to a 78 inch fully-flat bed.
The layout is a standard 2-2-2 abreast configuration, and each business class passenger will see a 16 inch video screen.
We're yet to see the economy seats but Thai tells us there will be 240 of them, "designed in vivid gold and purple and arranged in a 3-3-3 abreast configuration."
The economy seats will be 18 inches wide, with a 32 inch pitch and 11 inch video screen.
Thai expects to take delivert of its first Boeing 787 at the end of month, which will be followed by a series of domestic flights between Bangkok and Chang Mai to bed down the aircraft and train up its crew before the Dreamliner's planned international debut to Perth and Tokyo at the start of September.
Thai Airways will receive its full order of six Boeing 787-8s between July 2014 and June 2015, and also has signed for two of the longer 787-9.
However, rather than buying them outright from Boeing, all of the jets are being leased from International Leasing Finance (ILFC).
The US company is Boeing's largest Dreamliner customer with orders placed for 74 of the next-gen jet, ahead of the 71-plane deal inked by Etihad Airways.
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About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.