Calling these "premium" seats Business Class is hugely misleading and akin to calling a Mini a BMW - both the same company but there the comparison ends. We're not talking 2 hours to/from Melbourne here, it's 7-8 hours to/from SIN. Less hype, more reality check please.

Wilsoni: I'm with you there... there's an interesting mid-ground among low-cost airlines where the better-than-economy seats is more like a 'premium economy' (and in some airline terms, 'regional business class') than full business class. Jetstar calls theirs business class but it's far from what you'd expect from that name. I agree that premium is a much more accurate description than 'business class', although it becomes almost a short-hand reference for many people.

Scoot chief Campbell Wilson talks about the use of 'premium' vs 'business class' in this article and notes:

“We haven’t decided what we’re going to call it. We want to get away from the presumption that it’s a full-service business class, but we also want to ensure it’s sufficiently differentiated from the economy so that people will see the value in it. But you have to face reality too. A lot of carriers have tried to brand their premium cabin as something other than ‘business class’ with very little success, so most have reverted to calling it business class anyway.”

Interesting reference by Campbell Wilson. If he's talking about, typically, legacy carriers who have a true-to-form business class calling it something else (for marketing or other reasons) it's a fair point.  LCC's are a different kettle of fish. Most haven't attempted to transmogrify what isn't really BC into business class by calling it something else. Jetstar's Star looks like Emirates First compared to this effort from Scoot!

Jetstar's an interesting example, they use to call it Star Class but now it's Business Class.

Beyond that, the front end of the low-cost airline's planes definitely tend to be more 'premium economy' than anything else.

PS  You get bonus points just for using 'transmogrify'!

Yet another airline lets its marketing deartment take over from it's safety department. Who is going to take a Flight Attendant seriously when his employer dresses him in a t-shirt? WIll safety have a "casual vibe" too?

Let's not forget most of the PAX will be sporting thongs, boardies and singlets so a V-neck t-shirt should be seen as huge step up! :)

I'll be interested to see how they time this flight.

Having it depart in the morning will make the terminal very, very crowded. As there is already two other A330 flights leaving, Osaka and Kuala Lumpur.

An evening flight on the other hand, would suit Gold Coast very well.