It's been a busy few days in Australia's increasingly-competitive and ever-changing airline industry, with Qantas and Virgin Australia both announcing new alliances with Asian partners.
On Monday, Qantas came out as a sponsor for Malaysia Airlines to join oneworld – making it much easier for Qantas passengers to take a QF or MH flight to Kuala Lumpur and travel onwards on Malaysia's network with a single ticket, earning Qantas frequent flyer points and enjoying access to MAS Golden Lounges.
A day later, Virgin Australia trumped the Red Roo by revealing a partnership with Singapore Airlines.
Virgin Australia chief John Borghetti described the hook-up as competing his "major airline alliance strategy" in creating a 'virtual network' with footprints in Asia, the Middle East, New Zealand and soon the USA (through an alliance with Delta) – with the same benefits for single-ticket travel, access to partner lounges and earning and burning Velocity points when flying on a partner airline.
So we're wondering how these two announcements will shape or potentially reshape your travel plans. Are you more likely to fly Qantas due to the impending alliance with Malasyia Airlines via oneworld? Or is Virgin Australia's deal with Singapore Airlines steering you towards Borghetti's challenger for future business travel?
(Granted, it could take until the end of next year for the QF-MAS alliance to be fully operational compared to the late 2011 timeframe for Virgin Australia's Singapore tie-up.)
Click your choice on you poll below and let us know what you're thinking!
About David Flynn
David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.