Qantas bounces into a brave new field for the airline today with the launch of the Hooroo online accommodation site.

While a wholly owned subsidiary of Qantas, Hooroo operates as a stand-alone business “to pursue the multi-billion dollar online accommodation opportunity for the Qantas Group”.

Hooroo claims to be the first travel site to integrate social discovery and sharing with the ability to directly book a huge range of accommodation Australia-wide, capitalising on the massive influence of social networking and word of mouth in travel.

“Even when you’re on a business trip it’s only business from 9 to 5” says Hooroo Executive Manager Simon Chamberlain. “By bringing local knowledge and insight from other travellers your experience can be greatly improved.”

Qantas Group CEO Alan Joyce said Hooroo is a new addition to the Qantas Group’s portfolio of businesses and will capitalise on the domestic accommodation sector in Australia.

“Hooroo will open up new opportunities for our customers when booking their travel online and will offer accommodation across the full spectrum of the market, from budget to premium and from boutique to the big hotels.”

Here’s the official PR spiel for Hooroo, which goes live today at Hooroo.com.

Qantas launches Hooroo, Australia’s most inspiring new travel community.

The Qantas Group launches Hooroo today, a brand new website that shows you the best travel experiences, tips and recommendations, combined with a huge range of accommodation options to book your next adventure.

Hooroo brings together everything you love most about travel magazines and websites. It’s unique because you can search content and book in the one place, as well as add your own travel experiences to the Hooroo community.

Hooroo has real travel tips and suggestions from real people who are passionate about travel and getting the most from visits to new places.

Hooroo Executive Manager Simon Chamberlain says allowing the Hooroo community to share their own discoveries inspires everyone to make the most of their travel experiences.

“We’ve collected stories, itineraries and travel tips from passionate travellers that will make any visitor feel like a local while they’re on holiday.”

Hooroo is unique because once you have been inspired to travel, you can instantly book your stay on the same site.

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