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Qantas keeps its powder dry on "premium Asian-based airline"

By David Flynn     Filed under: qantas, alan joyce, Qantasia

Qantas boss Alan Joyce says the airline remains "in negotiations with existing and potential partners" over the future of its proposed premium Asian-based airline, which industry wags have dubbed 'Qantasia' but is likely to be branded as RedQ or OneAsia.

The decision to establish the joint venture was first revealed by Joyce in August 2011, who pegged the future of Qantas on the increasingly affluent Asian region.

However, Joyce had no progress to report during a press conference held today in Sydney on the airline's half-yearly results.

"We are still in dialogue with our potential partners and existing partners" Joyce said. "Obviously those discussions are quite complex. It will take some time for us to come to conclusions on them."

Joyce has previously described the proposed new airline as "being competitive with Singapore Airlines, and the other premium carriers within Asia" with "same-day services to and within Asia."

Also still unknown is where the airline will hang its shiny new shingle, although Kuala Lumpur and Singapore are the prime candidates for the premium hub.

"We have a number of interesting opportunities" Joyce said earlier. "(We have) a good existing hub in Singapore with Jetstar operating out of there. And Kuala Lumpur with what [Air Asia boss] Tony Fernandes has done with [buying a big stake in] Malaysian Airlines; we want to talk to MAS and Air Asia about what that opportunity could look like."

Singapore is of course Qantas' traditional Asian base, from which it flies to Europe and which is in line for a new Marc Newson-designed Qantas First Lounge to replace the existing and rather lack-lustre lounge, while Kuala Lumpur is most notable for being the home of new Qantas chum and soon-to-be Oneworld partner Malaysia Airlines.


About David Flynn

David Flynn is the editor of Australian Business Traveller and a bit of a travel tragic with a weakness for good coffee, shopping and lychee martinis.


Have something to say? Post a comment now!

1 on 16/2/12 by AirportAddict

If an asia based qanta owned airline comes along, what will happen to Qantas International? Will they work in with them?

1 on 17/2/12 by Al

Of course they would! Do you think Qantas would work AGAINST them or just IGNORE them? Qantas would ensure their flights to KL or SIN would fit in with onwards "Qantasia" flights, thered be codeshares so you could book SYD-KL and then KL-wherever on a single ticket with luggage transfers and so on. Qantas would have every interest in seeing Qantasia succeed.

1 on 17/2/12 by David

Hey Al, there's no need to shout here (ie CAPS). :)


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