Fiji Airways has unveilled a new uniform to go with the airline's new name, new planes and new just-about-everything-else, following its overnight transition from the old Air Pacific.
The striking new cabin crew kit celebrates Fijian culture and incorporate 'masi' brandmarks already seen on Fiji Airways' new Airbus A330.
Based on traditional Fijian attire, the uniforms mix rich chocolate and vibrant aqua colours which are also subtly reflected in the cabin interior and other items such as the dining service and linens.
The designs are built around three distinct masi motifs created by celebrated Fijian masi artist Makereta Matemosi: a Qalitoka to symbolise the unity of people to complete a task, a Tama conveying friendly service, and the Droe, which represents clear blue skies and cool breeze on beaches.
Parisian fashion designer Alexandra Poenaru-Philp, who since 2010 has lived in Fiji with her Fijian-born husband Tony Philp, took her cue from the airline's branding, which "is seeking modernity while keeping the traditions of Fiji alive”.
"We determined that re-visiting the sulu jaba (traditional Fijian attire) for women and the Bula shirts for men, in a very modern way, would be the best way to respect this tradition and modernity" she explains.
"It was essential for our uniforms, just like our new aircraft livery, to stand out at the world’s busiest airports, said Raelene Gibson, Fiji Airways’ Manager Cabin Crew and Service Delivery. “Our new brand is distinctively Fijian, and the new uniforms complement it wonderfully."
The airline is now busy rolling out new check-in signage, baggage tags and a host of other items.
On board, what was previously dubbed Pacific Voyager (economy) and Tabua Class (business) will simply be known as Economy and Business Class.
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Australian Business Traveller caught up with the airline's first brand-new A330 earlier this year as it made a pitstop at Hong Kong Airport, en route to Fiji after flying from Airbus HQ in Toulouse.
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