The Virgin Australia launch party has been a huge spectacle, with brand new planes in a brand new paint scheme, Sir Richard Branson and John Borghetti, a special inflatable press conference tent on Sydney Airport's taxiways, and so much more.
With Australian Business Traveller staff all over the Virgin Australia launch, here's just a taster of the day that Virgin Blue, V Australia, Pacific Blue and Polynesian Blue turned into Virgin Australia.
First to be seen this morning was the enormous inflatable Virgin Australia press tent.
Inside the tent awaited the podium and -- just in case you'd forgotten -- 51 of the new Virgin Australia logos.
Fortunately, Virgin Australia provided a wide variety of on-brand colour-matched drinks for refreshment purposes.
Outside the tent, the new Coast-to-Coast Airbus A330 "Cable Beach" swung past the Boeing 737-800 "Bondi Beach" to release its passengers, fresh from the paint shop and ad shoots in Malaysia and China, while sister 737s continued to land overhead.
With the A330's crew awaiting them on the steps, "Virgin Australia Airlines' first ever CEO" John Borghetti emerged with Sir Richard Branson, waving large Australian flags.
In a classy move, Branson and Borghetti greeted and shook hands with each of the Virgin Australia staffers lined up on the red carpet.